Adopt Digital Technologies or Ship Out of Business: Covid-19 Experiences of Small and Medium Entrepreneurs in the Bulawayo Metropolitan Province, Zimbabwe
Abstract:This interpretive research study sought to ascertain the technological challenges faced by Small and Medium Enterprises (SMEs) in the Bulawayo Metropolitan Province, Zimbabwe during the COVID-19 pandemic. The thrust of the study was qualitative and semi-structured questionnaires were used to collect data from 30 purposively selected SME owners. Through thematic analysis, the findings revealed that SMEs without technological gadgets faced an array of challenges such as poor communication with business partners,… Show more
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