“…The TOE framework is, also, considered a solid theoretical basis and a well-defined analytical framework, backed with strong empirical basis to study the phenomena of technology adoption [ 20 , 22 ]. As a result, this framework has been widely adopted in previous empirical studies, either as the sole framework or combined with other theories, to identify the critical drivers of the adoption and assimilation of various types of technological innovations, such as e-business [ 66 , 71 ], RFID [ 47 , 103 ], ERP [ 16 , 95 ], cloud computing [ 32 , 56 ], BDA [ 10 , 51 ] and mobile commerce [ 11 , 76 , 79 ].…”