Advertising in human centric communication networks

Abstract

A human centric communication network (HCCN) is a communication network offering human centric (or, socialnetwork-based) mobile Internet services. This paper proposes a three-layer network architecture to model the relationship among users, their social groups, and the serving radio access networks for HCCN. Based on this model, several advertising techniques in HCCN are investigated. Simulation results showed the effectiveness of four algorithms in different application scenarios.