After the Siren: Sources for Rugby League History Research in Australia

Regulating the Digital Sport Broadcasting Market

“…The free-to-air commercial broadcaster, Channel Nine, has begun to use its OTT sports service, Stan Sport, launched in 2021, in a similar way. In 2020, Nine agreed a AUS$100 million three year deal with Rugby Australia for the exclusive rights to all rugby union in Australia, including men's and women's national team Test matches, as well as domestic club competitions (Carp, 2020). The deal brought to end Foxtel's 25 year partnership with Rugby Australia and signals Nine's intention to use Stan Sports, offered as a bundle to existing subscribers to Nine's film streaming service, Stan, as a platform to compete with its pay-TV rival, while at the same time using its free-to-air television services, the Nine network, to avoid breaching anti-siphoning rules.…”