2024
DOI: 10.1002/nvsm.1864
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“Age as a determinant of new donor acquisition and year‐on‐year retention in the university healthcare fundraising context”

Amanda L. Hoskins,
Jake D. Hoskins

Abstract: Scholars and practitioners have long viewed an individual's age to be a key predictor of giving outcomes. Specifically, older individuals are expected to be more philanthropic than younger individuals are. Utilizing a ten‐year dataset from a Research One university in the United States, donation histories to health areas of the campus are matched with patient visit records from the university's affiliated hospitals and clinics system to empirically examine this accepted wisdom. The initial findings confirm bas… Show more

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