AI and Custom Marketing for Cultural Initiatives in Regional Projects: Perspectives on the Territorial Integration of Communities with Tourism

Caruso, Mariflora; Leopardi, Laura; Malatesta, Saverio Giulio

doi:10.3390/proceedings2024096008

Uq 2022 2024

DOI: 10.3390/proceedings2024096008

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AI and Custom Marketing for Cultural Initiatives in Regional Projects: Perspectives on the Territorial Integration of Communities with Tourism

Mariflora Caruso,

Laura Leopardi,

Saverio Giulio Malatesta

Abstract: This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY

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Evaluating visitors’ experience in museum: Comparing artificial intelligence and multi-partitioned analysis

Ceccarelli,

Cesta,

Cortellessa

et al. 2024

Digital Applications in Archaeology and Cultural Heritage

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Evaluating visitors’ experience in museum: Comparing artificial intelligence and multi-partitioned analysis

Ceccarelli,

Cesta,

Cortellessa

et al. 2024

Digital Applications in Archaeology and Cultural Heritage

View full text Add to dashboard Cite

“The role of ai-driven social media marketing in shaping consumer purchasing behaviour: An empirical analysis of personalization, predictive analytics, and engagement”

Patil,

Porapur

et al. 2024

ITM Web Conf.

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Here we discuss and analyse the effects that interaction tools, personalization, and predictive analysis in AI SMM have on customer buying behaviour are discussed and analyzed. Use of AI selected advertisements can reach conversion levels of between 200% to 300% simply from an extra touch point with a client. Marketing effectiveness may be improved by trend forecasting with an overall increase of 20 percent and while analytics may increase ROI in marketing.The commonly used technologies like chatbots and social listening are currently dominating as the technologies capable of engaging in real-time interactions with the consumer which can have a massively impacting feature in their decisions to purchase a product or not. Nonetheless, while the benefits of such AI tools is apparent, customers have trust and security issues regarding data and are consuming more transparent AI. This study focuses on how traditional marketing has been impacted by AI/ML/Big Data and also provides some caveats including geographical preference and the sort of AI discussed in the study. There is a need for future studies to delve deeper into the nuts and bolts of particular AI features, the dynamics of consumer decision making over time, as well as the contextual factors in which the consumer responses take place. In a nutshell, on the basis of the findings, the study corroborates the premise the use of AI can enhance customer experience and redefine marketing strategies.

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AI and Custom Marketing for Cultural Initiatives in Regional Projects: Perspectives on the Territorial Integration of Communities with Tourism

Abstract: This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY

Cited by 2 publications

References 3 publications

Evaluating visitors’ experience in museum: Comparing artificial intelligence and multi-partitioned analysis

Evaluating visitors’ experience in museum: Comparing artificial intelligence and multi-partitioned analysis

“The role of ai-driven social media marketing in shaping consumer purchasing behaviour: An empirical analysis of personalization, predictive analytics, and engagement”

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