AI and Technology Are Used in Hospitality and Tourism

Abstract

The incorporation of artificial intelligence and technology into the hospitality and tourism industry has created a paradigm shift that goes beyond recognition. This chapter provides a broad perspective on the application, obstacles, and potential trends in AI and technology in these industries. It includes examples and success stories from major hotel chains like Hilton Hotels & Resorts and Marriott International on different implementation strategies. The chapter addresses key challenges, including integration, data quality, personalization, ethics, and privacy concerns. It also sheds light on strategies to address these issues. Finally, the chapter looks into the future, making predictions regarding conversational commerce, augmented reality, and voice technology that will likely transform guest experiences and daily operations. This chapter aims to provide stakeholders with a comprehensive guide to AI and other technological tools across industry sectors, emphasizing the need for cross-sector understanding.