AI led ethical digital transformation: framework, research and managerial implications

Kumar, S. Deepak; Arora, Ridhi; Rani, Neelam; Mishra, Debasisha; Ramkumar, M.

doi:10.1108/jices-02-2021-0020

Cited by 22 publications

(12 citation statements)

References 110 publications

(156 reference statements)

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“…Therefore, recognizing perceived ethics as a strong conceptual antecedent of acceptance of technology agency in hotels implies that guests’ acceptance of technology agency is considerably shaped by their motivational schemas. Furthermore, while ethics-related constructs have been integrated within classic technology adoption models (Saurabh et al , 2022), this study illustrated how ethics can be used to expand the conceptual scope of models explaining the decision-making ability of autonomous systems. Thus, this study advances the information systems literature as it departs from its traditional focus on system perceptions or consumer characteristics.…”

Section: Discussionmentioning

confidence: 99%

Letting AI make decisions for me: an empirical examination of hotel guests’ acceptance of technology agency

Morosan,

Dursun-Cengizci

2023

IJCHM

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Purpose This study aims to examine hotel guests’ acceptance of technology agency – the extent to which they would let artificial intelligence (AI)-based systems make decisions for them when staying in hotels. The examination was conducted through the prism of several antecedents of acceptance of technology agency, including perceived ethics, benefits, risks and convenience orientation. Design/methodology/approach A thorough literature review provided the foundation of the structural model, which was tested using confirmatory factor analysis, followed by structural equation modeling. Data were collected from 400 US hotel guests. Findings The most important determinant of acceptance of technology agency was perceived ethics, followed by benefits. Risks of using AI-based systems to make decisions for consumers had a negative impact on acceptance of technology agency. In addition, perceived loss of competence and unpredictability had relatively strong impacts on risks. Research limitations/implications The results provide a conceptual foundation for research on systems that make decisions for consumers. As AI is increasingly incorporated in the business models of hotel companies to make decisions, ensuring that the decisions are perceived as ethical and beneficial for consumers is critical to increase the utilization of such systems. Originality/value Most research on AI in hospitality is either conceptual or focuses on consumers’ intentions to stay in hotels that may be equipped with AI technologies. Occupying a unique position within the literature, this study discusses the first time AI-based systems that make decisions for consumers. The value of this study stems from the examination of the main concept of technology agency, which was never examined in hospitality.

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Section: Discussionmentioning

confidence: 99%

Letting AI make decisions for me: an empirical examination of hotel guests’ acceptance of technology agency

Morosan,

Dursun-Cengizci

2023

IJCHM

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“…Motivating a culturally diverse workforce (Isotalus & Kakkuri-Knuuttila, 2018) to uphold ethical standards is crucial for companies to align with their ethical principles, corporate policies, and moral compass within the workplace. Equally important is the establishment of comprehensive guidelines for business ethics programs, integrating classical ethical theories with moral reasoning, virtues, human rights, and codes of conduct (Saurabh et al, 2022). Additionally, the utilization of virtual reality-based learning media enhances individuals' ethical efficacy by bolstering their self-efficacy (Sholihin et al, 2020).…”

Section: The Influence Of Gender Differences On Digital Business Ethi...mentioning

confidence: 99%

Difference between genders in attitudes toward ethics in digital business. Evidence from Croatia

Benjak,

Mandarić,

Hunjet

2023

MAPSS

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As organizations grapple with the transformative implications of business digitization, the intricate interplay between technological progress, sustainable development, and ethical responsibilities becomes increasingly apparent. This article explores the influence of gender diversity on business ethics within the digital environment. An elevated perspective, infused with an ethical approach embracing gender diversity, leads to a deeper and more holistic understanding of these multifaceted dynamics, poised to inform, and guide decisions over the long term. Research investigating the ethical inclinations of men and women in the business and digital realm reveals a noteworthy trend: women attribute higher importance to ethical standards in digital business compared to men. Women tend to exhibit a stronger moral inclination and are more attuned to unethical practices, particularly in the context of the challenges and complexities accompanying digital transition. The study uncovers that women display a lower tolerance for unethical behavior, including negotiation strategies, underscoring their more pronounced ethical stance. This discrepancy is attributed to women's deeper integration of morality into their self-identities, fostering heightened sensitivity to interpersonal dynamics and emotions, while men lean towards an independent and less reliant self-perception. Such gender-based disparities have the potential to significantly impact organizational leadership dynamics. However, it is crucial to refrain from overgeneralizing and assuming that male employees engage in unethical conduct more frequently than their female counterparts, particularly in contexts that prioritize moral leadership principles. Moreover, it is noteworthy that financial incentives possess the capacity to compromise the ethical compass of individuals, irrespective of gender. Still, gender plays a pivotal role in shaping ethical decisions, irrespective of whether they are made within a personal or corporate setting.

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“…These advancements in financial transactions help Indian companies enter global markets which benefits the economic growth of Indian industries. For constant performance and long-term sustainability, SMEs in India must update their business models to incorporate BCT (Rakshit et al , 2022; Saurabh et al , 2022). Identifying the barriers in implementing BCT is an important task, as it helps SMEs to equip themselves with the requirements.…”

Section: Introductionmentioning

confidence: 99%

Dark side of blockchain technology adoption in SMEs: an Indian perspective

O.N.¹,

Divya²,

Kurian³

2023

JICES

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Purpose The purpose of this paper is to understand the dark side of blockchain technology (BCT) adoption in small and mid-size enterprises. The focus of the authors is to decode the intricate relationship among the selected variables missing in the existing literature. Design/methodology/approach A focused group approach is initiated by the authors to identify the barriers. Total interpretive structural modeling, Matrice d'impacts croisés multiplication appliquée á un classment, that is, matrix multiplication applied to classification and decision-making trial and evaluation laboratory are used to analyze the complex relationships among identified barriers. Findings This study finds that implementation of BCT reduces maintenance cost by withdrawing manual effort, as BCT has better capability to quantify the internal status of the system (observability characteristic). The observability characteristic of BCT provides high compatibility to the system. This study also finds that the compatibility of BCT with the organization reduces implementation cost and facilitates project management. The findings of this study recommend analyzing maintenance cost and compatibility of BCT before implementing it. Small and mid-size enterprises can select complex BCT depending on the sophistication level of IT usage and IT project management capabilities. Research limitations/implications This study comes with various limitations, where the model developed by the authors may not be conclusive, as it is based exclusively on expert opinion. The samples collected may not help in validating the model statistically. Though the model has its limitations, it can still be considered as a nascent initiative for further investigation using structural equation modeling. Originality/value The outcomes of the theoretical and managerial contributions of the study can be categorized into three levels. This study can be used both by the industrialists and researchers to understand the barriers and the recovery methods thereafter. Suggestions that serve as future directives are also discussed by the authors.

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AI led ethical digital transformation: framework, research and managerial implications

Cited by 22 publications

References 110 publications

Letting AI make decisions for me: an empirical examination of hotel guests’ acceptance of technology agency

Letting AI make decisions for me: an empirical examination of hotel guests’ acceptance of technology agency

Difference between genders in attitudes toward ethics in digital business. Evidence from Croatia

Dark side of blockchain technology adoption in SMEs: an Indian perspective

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