“…NoSQL, BigQuery, Map Reduce, Hadoop, Flume, Mahout, Spark, WibiData, Skytree, Python) and more complex analysis techniques (e.g. machine learning, fuzzy logic, evolutionary algorithms, artificial neural networks, deep learning), AC is essential because it enables individuals to understand and make sense of the insights generated by BDAC and identify key value-generating elements in them (Neirotti et al, 2021). Furthermore, the tools employed by BDAC to visualize the generated insights (e.g.…”