The development and deployment of chatbot technology, while spanning decades and employing different techniques, require innovative frameworks to understand and interrogate their functionality and implications. A mere technocentric account of the evolution of chatbot technology does not fully illuminate how conversational systems are embedded in societal dynamics. This study presents a structured examination of chatbots across three societal dimensions, highlighting their roles as objects of scientific research, commercial instruments, and agents of intimate interaction. Through furnishing a dimensional framework for the evolution of conversational systems — from laboratories to marketplaces to private lives— this article contributes to the wider scholarly inquiry of chatbot technology and its impact in lived human experiences and dynamics.