Alternative Tourism Strategies to Enhance Local Sustainable Tourism Development

Abstract

This chapter establishes the relationship between the ALTER-ECO project and the problem of overtourism. Background reviews the phenomenon of excess tourists based on recent research. The measures implemented in Gandia (Spain) as part of the ALTER-ECO project are described. Monitoring influx of tourists, installing Free Wi-Fi at Gandia Beach, and creating a mobile app are three measures that have contributed to easing the effects of overtourism. The debate proposes monitoring, public Wi-Fi, and gamification as three strategies for dispersing tourist load. Conclusions include measures and strategies that coincide with UNWTO 2018 recommendations.