An Affecting of Community Based Tourism Toward Integrated Sustainable Homestay in Malaysia

Abstract

In Malaysia, a Model of Community Based Tourism that has been discussed by a numbers of scholars becomes a significant role to the homestay industry that operated by community in a rural area. In depth, this model took account various resources and stakeholders in order to integrate the sustainability of rural homestay development. However, a number of rural homestay operators are lacking of knowledge toward the crucial of integrated sustainable model as well as practicing in their business. Thus, the objective of this paper is to study the model of community-based tourism as an influencing factor that affecting to the integrated sustainable homestay which are operating in Malaysia rural areas. The results of multiple regressions analysis indicate that the only factors of socio-economy, organizational culture and government are support significantly affecting to the integrated sustainable homestay. Generally, the results indicated that most of homestay operators are not really satisfying the important factors of community-based tourism that affecting to their integrated sustainable homestay. Therefore, the concept and model of Community-based Tourism become crucial applicable in developing an awareness among rural homestay operators toward the integrated of homestay sustainability.

The Role of Local Champion in Achieving an Integrated Rural Tourism: A Case Study of Alamendah Tourism Village, West Java

“…Local champions, who can be individuals or groups, have a high commitment and enthusiasm for the development of tourism villages. As described by Murphy (1985), local champions have in-depth knowledge of the local potential and leadership skills needed to drive development initiatives (Halim, Amin, & Muda 2016). There are four characteristics of a local champion: visioning, affiliating, altruistic, and autonomous (Saufi, 2022).…”