An Analysis of Usability Issues on Fashion M-commerce Websites’ Product Page

Bozzi, Carolina; Mont’Alvão, Cláudia

doi:10.1007/978-3-319-96071-5_1

Cited by 4 publications

(4 citation statements)

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“…A difusão da compra e venda de moda em segunda mão revela-se ainda mais facilitada com a consagração do e-commerce: são facilmente alcançados mais indivíduos, num tipo de negócio que privilegia o conforto (Pratti et al, 2022). Mas se academicamente já se confirmava a desvantagem da impossibilidade de avaliar as peças fisicamente (Bozzi & Mont'Alvão, 2018), este cenário é ainda mais relevante no contexto da segunda mão, com plataformas como a Vinted a integrarem exclusivamente imagens dos utilizadores, sem controlo de qualidade desses conteúdos. Há, portanto, uma imprescindibilidade de integrar todas as heurísticas da usabilidade e os aspetos desejáveis da user experience para colmatar possíveis fraquezas que se associem ao estado dos produtos ou à sua exposição.…”

Section: Discussionunclassified

“…A impossibilidade de obter um contacto direto com as peças e de as avaliar materialmente (Bozzi & Mont'Alvão, 2018) pode resultar em divergências entre o produto comprado e as expectativas dos consumidores, capazes de originar altas taxas de devoluções, trocas ou, pior ainda, descarte (Bozzi et al, 2020). Este cenário motiva o crescimento das preocupações com a usabilidade e a user experience dos websites de e-commerce (Bozzi et al, 2020;Bozzi & Mont'Alvão, 2018), especialmente no que concerne ao mercado de segunda mão (Qi & Yang, 2021).…”

Section: Enquadramento Teóricounclassified

“…Cada vez mais solidificado, o sistema de economia circular propõe o prolongamento da vida útil dos produtos (Ki et al, 2021) e a aquisição de peças de vestuário em segunda mão revelou-se um dos meios mais sustentáveis de consumir moda (Shrivastava et al, 2021). Para que os consumidores o façam online, a apresentação dos produtos e das próprias plataformas tem-se manifestado crucial (Bozzi et al, 2020), fazendo crescer as preocupações com a usabilidade e a user experience (UX) (Bozzi & Mont'Alvão, 2018).…”

Section: Introductionunclassified

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Usability and User Experience on Secondhand Fashion Digital Platforms: A Comparative Study

Dourado

2023

(OBS*)

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With the fashion industry's negative impact already widely acknowledged, we've seen new ways of consuming and investing in the circular economy system. After establishing the importance of new technologies in today's fashion consumption, the spotlight is now on the role of e-commerce in the advent of circularity. This article presents a comparative analysis on four second-hand fashion e-commerce websites available in Portugal, with the goal of understanding the importance of usability and user experience for e-business and identifying the best and worst interaction design practices. With implications for academia as well as the fashion and communication industries, this study demonstrates that the analyzed platforms do not have structural issues, becoming examples to be considered for their good performance – which may be the cause for increased interest in the circular economy – and exposing guidelines for future research.

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Section: Discussionunclassified

Section: Enquadramento Teóricounclassified

Section: Introductionunclassified

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Usability and User Experience on Secondhand Fashion Digital Platforms: A Comparative Study

Dourado

2023

(OBS*)

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“…Location centric [54] Security threats/concerns [55] Convenience [56] Additional costs/high content delivery costs [57] Customization/personalization [39] Consumer's cognitive costs [58] Identifiability [59] Poor ergonomics/information display/usability issues [60] Ubiquity [61] Immediacy [62] Poor/lack of information content [71] Flexibility [63] Payment concerns [72] Flexible in accessibility [51] Uncertain data handling/privacy concerns [73] Instant connectivity [46] Insufficient decision basis [72] Broad reach [64] Table 1. Cont.…”

Section: Advantages Disadvantagesmentioning

confidence: 99%

An Empirical Research of Students’ Perceptions Regarding M-Commerce Acquisitions during the COVID-19 Pandemic

et al. 2022

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The emergence and spread of the COVID-19 pandemic have significantly changed the way commerce processes have been carried out over the last two years. Considering the development of the Internet and the increasing use of digitalization in recent years, electronic commerce has become an important part of the global retail framework. Accordingly, mobile commerce has emerged and developed through various applications as a modern alternative for buying and selling products and/or services using only mobile devices. This paper aims to identify and analyze several key factors that influence students’ perceptions regarding m-commerce acquisitions. It also attempts to illustrate some of the main advantages and disadvantages of m-commerce acquisition and to investigate its influence on students’ perceptions regarding m-commerce purchases. In order to achieve these objectives, the authors gathered data through a quantitative research method by using a questionnaire. The data were analyzed and interpreted through a factorial analysis that uses the presentation of the main components as an extraction method, with the varimax rotation method adopting Kaiser normalization, and processed with SPSS statistical software. The results of this research show that mobile-commerce acquisitions are influenced by five factors (social, political-legislative, technological, financial, and economic). In this respect, social and political-legislative factors influence, at a moderate level, the general frequency of m-commerce acquisition, while the economic factor does not influence the general frequency of m-commerce purchases. The study provides a theoretical model that takes into account the factors that influence m-commerce acquisition, including the influence of the perceived advantages and disadvantages on m-commerce purchase. The paper also displays the way in which these items influence students’ perception on m-commerce acquisitions.

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Design Techniques for Usability in m-Commerce Context: A Systematic Literature Review

Monzón

Angeleri

Dávila

2020

Advances in Intelligent Systems and Computing

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An Analysis of Usability Issues on Fashion M-commerce Websites’ Product Page

Cited by 4 publications

References 5 publications

Usability and User Experience on Secondhand Fashion Digital Platforms: A Comparative Study

Usability and User Experience on Secondhand Fashion Digital Platforms: A Comparative Study

An Empirical Research of Students’ Perceptions Regarding M-Commerce Acquisitions during the COVID-19 Pandemic

Design Techniques for Usability in m-Commerce Context: A Systematic Literature Review

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