An analysis on dynamics that lead to counterfeit purchasing behavior of ICT products among youths

Githii, Stephen; Maina, Stephen; Kamau, Joseph Ngugi; Njau, Mary M.

doi:10.9790/487x-16842129

Cited by 2 publications

(1 citation statement)

References 10 publications

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“…Many online fashion retailers use the power of social media to sell and promote their products [6]. Githii, S. et al revealed fashion products as the most popularly purchased goods online [7]. This fact encourages researchers to examine different fashion products via online shopping because it is a novel phenomenon for many consumers.…”

Section: Introductionmentioning

confidence: 99%

Understanding the Effects of eWOM Antecedents on Online Purchase Intention in China

et al. 2021

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Drawing on social identity theory, this study aims to examine the impact of antecedents of eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social media usage moderates the relationship between eWOM and OPI. A structured questionnaire was completed by a sample of 477 Chinese WeChat users. An online survey was conducted in two metropolitan cities (Beijing and Shanghai). The hypotheses were tested using structural equation modeling (SEM) generated by AMOS 22. The findings of this study found that all five antecedents of eWOM, such as fashion involvement, sense of belonging, trust, tie strength, and informational influence, positively related to the OPI of fashion products in China. Furthermore, eWOM significantly mediates the relationship between fashion involvement, sense of belonging, trust, informational influence, and OPI. The current study is considered the first to examine the role of eWOM in stimulating OPI through social media usage for fashion-oriented products in China. As such, it enriches the online buying literature by exploring the OPI mechanism through eWOM antecedents and validating the importance of social media factors in the development of online buying intention compared to previous studies. Furthermore, it provides several theoretical and practical implications, along with future opportunities.

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Section: Introductionmentioning

confidence: 99%

Understanding the Effects of eWOM Antecedents on Online Purchase Intention in China

et al. 2021

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Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh

Gani

Alam

Mostaquim-Al-Islam³

et al. 2019

Innovative Marketing

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The purpose of study is to examine the factors behind the purchase intention for counterfeit luxury goods in Bangladesh using the Theory of Planned Behavior (TPB). This research also sought to measure the effect of product attribute, brand image, level of income, price, and gender regarding the purchase intention for counterfeit luxury goods. Data were gathered from a sample of 242 individual respondents living in different areas of Dhaka city who had experience of purchasing various counterfeit luxury goods. A structured questionnaire was used to obtain survey data through a personal interview. Descriptive statistics, reliability statistics, one-way ANOVA, and multiple regression analysis have been used to analyze the collected data. The results show that among five factors, only three of them, such as product attribute, brand images and level of income, are more influential predictors in purchase intention for counterfeit luxury items than price and gender. The findings of the study show a better understanding based on a developing country on how these factors affect purchasing intention of counterfeit luxury items. Thus, the study intends to identify different socio-demographic and behavioral predictors in terms of counterfeiting luxury goods. The result depicts that comparing to original products, Bangladeshi consumers are more prone to use counterfeit luxury items to maintain social values and status. Finally, limitations and managerial implications of the study, along with future research avenues, have been discussed.

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An analysis on dynamics that lead to counterfeit purchasing behavior of ICT products among youths

Cited by 2 publications

References 10 publications

Understanding the Effects of eWOM Antecedents on Online Purchase Intention in China

Understanding the Effects of eWOM Antecedents on Online Purchase Intention in China

Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh

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