2012
DOI: 10.2139/ssrn.2147624
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An Analytical Study of Returns and Characteristics of Indian Cross-Border Acquisitions

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Cited by 3 publications
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“…Regan (2015) found that Indian consumers view fit and country of origin before considering the price. Banerjee and Banerjee (2019) showed that product quality, innovations, style and product availability influence buying behaviour. Buyers also incur a cost for searching for the right product (Kuksov, 2004).…”
Section: Customer Preferencesmentioning
confidence: 99%
“…Regan (2015) found that Indian consumers view fit and country of origin before considering the price. Banerjee and Banerjee (2019) showed that product quality, innovations, style and product availability influence buying behaviour. Buyers also incur a cost for searching for the right product (Kuksov, 2004).…”
Section: Customer Preferencesmentioning
confidence: 99%