An Empirical Analysis on the Effect of Tourism Marketing Communication on Destination Brand Equity : Focused on the people in 6 countries in Southeast Asia

Kwon, Jang-Wook; Lee, Jae-Eun

doi:10.31336/jtlr.2019.4.31.4.25

JTLR

2019

DOI: 10.31336/jtlr.2019.4.31.4.25

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An Empirical Analysis on the Effect of Tourism Marketing Communication on Destination Brand Equity : Focused on the people in 6 countries in Southeast Asia

Jang-Wook Kwon¹,

Jae-Eun Lee²

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An Empirical Analysis on the Effect of Tourism Marketing Communication on Destination Brand Equity : Focused on the people in 6 countries in Southeast Asia

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