An Empirical Analysis to Understand Consumer Intention to Use Mobile Payment Platform: The Mediating Role of Trust

Gill, Atif Ali; Ansari, Riaz Hussain; Malik, Zobia; Tufail, Muhammad Waseem

doi:10.26710/jbsee.v7i1.1610

Cited by 2 publications

(2 citation statements)

References 22 publications

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“…Trust does not have significant influence on continuous intention. Gill, Ansari, Malik, and Tufail (2021) used diffusion of innovation (DOI) theory to analyze the indirect effect of mobility, customization, and technical security intention to use m-payment platform in Pakistan. Questionnaire was used to obtain gather from 205 respondents and the data were analyzed using structural equation modelling.…”

Section: Relationship Between Prior Experience and Continuous Intenti...mentioning

confidence: 99%

Predictors of Continuous Intention to Use Mobile Payment Platforms in a Typical Developing Economy Context: A Literature Review

Nwosu,

Ike-Elechi

2023

IJBMR

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This paper aims to review literature on the predictors of continuous intention to use mobile payment platforms in a typical developing economy context. Extant literatures reveal that the unified theory of use and technology is the most widely used theory to explain continuous intention behavior in financial technology marketing literature but few studies have extended the theory to accommodate other variables and investigate the nexus among these variables especially on continuous intention to use mobile platforms from a developing economy like Nigeria. Also, the existing frameworks and models developed in advanced economies may not be suitable for developing mobile payment platforms usage behavior in Nigeria because of its peculiarities. The major importance of this study is to review extant literature on continuous usage of mobile payment technology and make available a comprehensive and robust framework for prospective researchers in this area, which will guide and direct their studies. The framework is premised on five key constructs- performance expectancy, effort expectancy, social influence, facilitating condition, intrinsic motivation, price value and prior experience. More so, the proposed conceptual framework is capable of providing insight for developing financial technology-related policies.

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Section: Relationship Between Prior Experience and Continuous Intenti...mentioning

confidence: 99%

Predictors of Continuous Intention to Use Mobile Payment Platforms in a Typical Developing Economy Context: A Literature Review

Nwosu,

Ike-Elechi

2023

IJBMR

View full text Add to dashboard Cite

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Section: Continuous Intention To Use Technologymentioning

confidence: 99%

Factors Influencing Continuous Intention to Use Mobile Payment Platforms in Southeast, Nigeria

Nwosu,

Ike-Elechi

2023

EJBIR

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This study centers on the factors influencing the continuous intention to use mobile payment platforms in south-east, Nigeria. Although the extant literature is gorged with studies on mobile payment technology adoption behaviour, empirical investigations that examine the predictors of continuous use of mobile payment platforms in a typical developing economy with huge informalities is lacking and under-reported. The broad objective of this study is to empirically investigate the factors that influence the continuous use of mobile payment platforms in South-east, Nigeria. In order to achieve this objective, positivism was adopted as the research philosophy while the area of study comprised Enugu city, Awka, Umuahia, Abakaliki and Owerri. The study population comprised active users of mobile payment platforms. The sampling technique adopted was quota sampling and a sample size of 600 respondents was statistically determined using Bill Godden Formular. The research instrument was questionnaire; validity test of the instrument was done using face and content validity while the reliability test was conducted using Cronbach’s alpha coefficient. The hypothesized relationship was tested using Multiple Linear Regression. It was found out that effort expectancy, social influence, facilitating conditions, intrinsic motivation and prior experience were positively significant to continuous intention to use mobile payment platforms while performance expectancy and price value are not. It was concluded that when used for predicting continuous intention to use mobile payment platforms in the innovation marketing field, the unified theory of acceptance and use of technology should be extended to include variable such as prior experience. It was recommended that mobile payment service providers should design and develop incentives that will encourage frequent usage, they should use social media influencers among others.

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An Empirical Analysis to Understand Consumer Intention to Use Mobile Payment Platform: The Mediating Role of Trust

Cited by 2 publications

References 22 publications

Predictors of Continuous Intention to Use Mobile Payment Platforms in a Typical Developing Economy Context: A Literature Review

Predictors of Continuous Intention to Use Mobile Payment Platforms in a Typical Developing Economy Context: A Literature Review

Factors Influencing Continuous Intention to Use Mobile Payment Platforms in Southeast, Nigeria

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