An Empirical Investigation on University Students' Smartphone Dependency

Abstract

The purpose of this research is to explore how the social needs, social values, and social influences affect the university students' smartphone dependency in Bangladesh perspectives. The researcher used structured survey methods and a non-probability convenience sampling procedure to collect the primary data. For data analysis purposes, the SmartPLS software was used. The data was collected from both undergraduate and master's students, and 532 respondents' data set was considered to analyze the proposed hypotheses. The analysis results indicated that social needs, social values, and social influences have a positive relationship and significantly influence university students' smartphone dependency. The study focused on smartphone dependency of university students, which has become one of the crucial gadgets to carry among the youth. The demand for smartphone usage is significantly increasing in Bangladesh, and previous studies have not been focused on this area. The research limitations of this study are also presented, and the authors suggested directions of future research as well.

A Fuzzy-Based Analysis of the Mediating Factors Affecting Sustainable Purchase Intentions of Smartphones: The Case of Two Brands in Two Asian Countries

“…How does brand equity impact sustainable purchase intention, and to what extent is this relationship mediated by price premium and brand preference? and (2). What is the effect of transforming initial measures from a 5-point Likert scale into continuous values using a fuzzification and defuzzification process on the analysis of the causal impact of brand equity on sustainable purchase intention, mediated by price premium and brand preference?…”

“…This begs the question that why HTC fails to attract Sustainability 2022, 14, x FOR PEER REVIEW 2 of 24 short period, especially after the introduction of smartphones, cell phones became an indispensable part of everybody's daily life. Figure 1 This phenomenon became even stronger after social media, such as Facebook, Instagram, and Twitter entered the mix [2]. Almost everybody now owns a product once possessed only by a few wealthy consumers.…”

“…While given the trends in sales so far, HTC does not seem to fare as well. This begs the question that why HTC fails to attract This phenomenon became even stronger after social media, such as Facebook, Instagram, and Twitter entered the mix [2]. Almost everybody now owns a product once possessed only by a few wealthy consumers.…”