An Empirical Study on Consumers Buying Behaviour Towards Home Furnishings

An Empirical Study on Consumer Behavior towards Fusion of Techniques

“…And the quality of marketing strategies depends on knowing, serving and influencing consumers. This suggests that knowledge about consumers is critical for developing successful marketing strategies because it challenges the marketers to think about and analyse the relationship between the consumers and marketers, and the consumer behavior and the marketing strategy (Ruhil et al, 2017).…”