An Empirical Study on Demand and Consumers Perception of Organic Food Products

Abstract

The term "organic" comes from the Greek word "Organics." Organic foods are created using natural methods. In ancient times, farmers relied on conventional agriculture and natural manure methods. Later on, to boost output, the green revolution was born. Pesticides and insecticides were introduced during the green revolution. However, the usage of insecticides and pesticides has increased over time, resulting in damaged crops and posing several health risks. Then conventional farming was reintroduced under the banner of "organic." Customers are more and more worried about their health than ever before and environmental sustainability nowadays. Consumers of modern times are prepared to pay a premium for organic food since it is unprocessed, healthy, and fresh. There are two categories of buyers: organic and conventional. The barriers to demand organic food for non-organic buyers include increased prices, a lack of information, and unavailability. Governments and marketers must take the lead in promoting organic farming. A consumer education campaign should be created to educate consumers about the advantages of organic food. Farmers must also be recognized for their organic agricultural practices. For example, Mr. Reddy of Hyderabad was just awarded the Padma Shri. He patented his invention for vitamin D-enhanced cereal grains that are more nutritious. He employed a variety of nutrient-enhancing compositions, including carrot extract, maize flour, and sweet potato extract, which, when applied during irrigation, increase the vitamin D content of plants. Positive attitudes towards organic food may increase demand for organic food.

A Study to Identify the Reasons for Farmers Inclination Towards Organic Farming: An Empirical Study

“…Organic and conventional agriculture farming must take several forms based on the many agroecological and socio-economic conditions found throughout the Universe. (Pallathadka et al, 2020).…”

Eco-packaging in organic foods: rational decisions or emotional influences?

“…The organic sector has experienced a remarkable growth in the food industry over the past few years (Rana and Paul 2017). Health consciousness, environmental concern, and sustainability issues are the main factors that motivate consumers to choose organic food products (Pallathadka et al 2022;Pearson et al 2011;Hughner et al 2007;Zanoli and Naspetti 2002). Eco innovation derived from the development and the diffusion of bioplastics represents a key element for the success of the organic food sector for several reasons.…”

Understanding Consumer Behavior in the Organic Food Market: Perceptions, Preferences and Purchase Factors

“…The findings presented in Fig. 1 showed that most customers view organic food products primarily as healthy [6,7,8,9,10] followed by being expensive [11]. Additionally, organic foods are perceived as superior in quality, but their availability in the market is limited [12,13], making them somewhat challenging to find everywhere.…”