An Empirical Study on the Influence of Media Attention on Real Earnings Management

Abstract

Based on the rapid development of social media in today's era, this paper take the data of Shenzhen Stock A manufacturing listed companies from 2013 to 2018 as samples, and examine the impact of media attention on the company's real earnings management through OLS regression analysis. This paper find that there is a significant positive correlation between the degree of real earnings management and media attention, that is, the higher the media attention is, the more the management can adopt real trading activities to manipulate earnings.