An ERP study on the role of instant purchasing group quantity in e-commerce live streaming: a social impact perspective

Shang, Qian; Zhu, Zhicong; Chen, Jialiang; Jin, Jia; Lyu, Dong

doi:10.1007/s12144-024-06699-7

Curr Psychol

2024

DOI: 10.1007/s12144-024-06699-7

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An ERP study on the role of instant purchasing group quantity in e-commerce live streaming: a social impact perspective

Qian Shang,

Zhicong Zhu,

Jialiang Chen

et al.

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An ERP study on the role of instant purchasing group quantity in e-commerce live streaming: a social impact perspective

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References 45 publications

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