“…Inspired of and in line with previous works, we define business sustainability as the firm's efforts to go beyond only focusing on profitability, but to also manage its environmental, social, and broader economic impact on the marketplace and society as a whole (Svensson et al, 2018). Moreover, we argue that the focus on business sustainability goes beyond the focal firm and includes all the stakeholders in the supply chain network as well as other actors in a firm's environment (Baranova, 2022; Golicic & Smith, 2013; Joardar & Sarkis, 2021). To be a legitimate actor in a market, a firm needs to address sustainability issues towards all its different stakeholders (e.g., customers, suppliers, personal, governmental institutions, and interest groups) (Hristov & Appolloni, 2022).…”