An impact study on COVID-19 and tourism sustainability: intelligent solutions, issues and future challenges

Das, Saumendra; Nayak, Janmenjoy; Naik, Bighnaraj

doi:10.1504/wrstsd.2023.127268

Cited by 13 publications

(5 citation statements)

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“…The academic interest in studying these elements lies in two fundamental aspects. The first is that both dimensions are highly relevant in the decision-making process of tourists when choosing which establishment to stay in during their holidays [ 122 , 123 ]. Secondly, both attributes significantly improve the satisfaction of both internal and external customers [ 124 ].…”

Section: Discussionmentioning

confidence: 99%

The trinomial health, safety and happiness promote rural tourism

2023

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Background Health and safety protocols have become a requirement to promote rural tourism (PRT). From this perspective, this paper empirically analyses how the health and safety dimensions influence the happiness of hotel managers and rural tourists in the post-Covid 19 era. Methods A theory-based structural equation model will be carried out of activation of norms, that measure variables: sanitary, socioeconomic, and safety. Precisely, we will measure how those three attributes affect the managers-guests’ health in rural areas and their search for happiness at the rural destination. Based on the above, a field of study has been 215 rural tourist accommodations in the Extremadura region (Spain) and a sample population of 443 guests. Data were organised through the SEM-PLS path modelling. Results The results achieved statistically show the need to undertake a new model of healthier and safer tourism consumption that values the tourist resources of rural areas, especially nearby and sustainable destinations, based on the guiding principles of safety, health, and happiness. Conclusions The first conclusion is that promoting tourist destinations under safe and healthy conditions has become a priority objective in the tourism industry. The second conclusion that follows from the first is that the variables safety and health and the pursuit of happiness are essential factors in promoting tourist destinations for rural hotel managers and rural tourists. The third conclusion related to the first two is that the opportunity that this study provides to develop strategies of an innovative, sustainable, and creative nature based on the relationships of the new trinomial of health, safety and happiness, from the perspective of happiness management.

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Section: Discussionmentioning

confidence: 99%

The trinomial health, safety and happiness promote rural tourism

2023

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“…Similarly, Sumanapala and Wolf [29] supported the statement through the EIA for a Sri Lankan National Park, as demonstrated by COVID-19 as an opportunity that provided temporary relief due to travel restrictions and can be utilized for long-term opportunities globally. In addition, some studies talk about the pandemic as having wonderful scope towards sustainable global economic regeneration, where it was discussed that the frequent lockdown and an on-and-off market have shown a direct impact on the global market; however, some recovery models based on reinvention of tourism-services-providing sectors worked as an opportunity towards rethinking from traditional set-up to upgraded initiatives for sustainable tourism [30][31][32]. Consecutively, Bhatta [33] also suggested that COVID-19 is a motivational tool to restructure the travel and tourism services, providing sectors in post-recovery destination-based tourism and providing a low-risk travel environment.…”

Section: Literature Reviewmentioning

confidence: 99%

Local Economic Impact of COVID-19 on the Urban Tourism-Related Services: A Perspective of Kochi Heritage City, Kerala

Rahman,

Halim,

Ahad

et al. 2023

Sustainability

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The COVID-19 pandemic has had extremely distressful consequences for the service-providing industries, especially in the sector of tourism. The world is showing a move towards the recovery stage; however, the process has observed a lag in recovery because of a gap in the literature on measuring the local economic impact of COVID-19 on the employability of urban tourism. Therefore, this paper aims to investigate the economic impact of COVID-19 on the local market and other tourism-related services in Kochi Heritage City, Kerala. Quantitative research was performed based on stratified sampling with a questionnaire survey among 398 respondents. Data were analyzed descriptively to evaluate the impact and measure the significant difference statistically through a one-sample t-test and a one-way ANOVA. Findings revealed that employability from tourism-related services has observed an adverse impact of COVID-19 by a dip in the local economy in terms of earning reduction, whereas the impact on jobs and reduction in working hours were lopsided. Hence, in identifying the effect of COVID-19 on urban tourism and its sub-scaled classes, it contributes more effectively by intervening with recovery and supporting the local economy through a balanced allocation of financial assistance to the economic dip in Kochi.

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“…However, growing examples of popular entertainment practices are being introduced to improve visitor tourism. As a result, over the last decade, entertainment destinations have expanded signi􀅫icantly (Das, Nayak, & Naik, 2023; J. M. Luo & Lam, 2017). Entertainment activities are currently tactically developed as tourism products to create a memorable tourist experience (Xu, Sheng, Li, & Shi, 2010).…”

Section: Entertainmentmentioning

confidence: 99%

Factors Persuading Tourists to Visit SWAT Valley, Pakistan

Ali,

Khan,

Zehra

et al. 2023

J. manag. pract. humanit. soc. sci.

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The study identi􀅫ied the factors that persuade tourists (local or international) to visit SWAT, Khyber Pakhtunkhwa, Pakistan and whether these factors successfully created positive behavioural intentions among visitors. In total, 684 responses from local and international tourists were collected through a questionnaire survey. The responses were analysed by employing the PLS-SEM technique on SMARTPLS software. Results revealed that most tourists are satis􀅫ied with the destination brand, attraction, hospitality, and entertainment given by SWAT's people & local government. These factors create positive future behaviour (i.e., intention to recommend and intention to revisit) among visitors, except transportation which is the only element that failed to attract tourists due to inadequate mechanisms in SWAT. This study highlighted that Pakistan Tourism Development Corporation (PTDC), being a responsible authority in Pakistan for tourism-related matters, still needs to improve and develop tourist destinations in Pakistan to sustain tourism. This study is a pioneer attempt to identify the factors that persuade tourists (local or international) to visit SWAT, Khyber Pakhtunkhwa, Pakistan, using a Likert scale survey questionnaire.

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An impact study on COVID-19 and tourism sustainability: intelligent solutions, issues and future challenges

Cited by 13 publications

References 0 publications

The trinomial health, safety and happiness promote rural tourism

The trinomial health, safety and happiness promote rural tourism

Local Economic Impact of COVID-19 on the Urban Tourism-Related Services: A Perspective of Kochi Heritage City, Kerala

Factors Persuading Tourists to Visit SWAT Valley, Pakistan

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