An Indexed Approach for Expectation-Confirmation Theory: A Trust-based model

AlSokkar, Abdullah A. M.; Law, Effie L.-C.; AlMajali, Dmaithan A.; Al-Gasawneh, Jassim A.; Alshinwan, Mohammad

doi:10.1007/s12525-024-00694-3

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2024

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Cited by 4 publications

References 62 publications

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A Way to Elude the Distributed Denial-of-Service Attack in Regulated Surroundings

Al Rawashdeh,

Aburashed,

Al-Rawashdeh

2024

Lecture Notes in Networks and Systems

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A Way to Elude the Distributed Denial-of-Service Attack in Regulated Surroundings

Al Rawashdeh,

Aburashed,

Al-Rawashdeh

2024

Lecture Notes in Networks and Systems

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In the clash between consumer green values and company green values, who will win? The role of greenwashing and involvement in environmental campaigns on social media

Zhang,

Yuan

2024

Journal of Cleaner Production

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Online marketing campaigns’ aesthetics: Measuring the direct effect on customers’ decision-making

AlSokkar,

Ahmad Al-Gasawneh,

Otair

et al. 2024

Innovative Marketing

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This research aims to investigate the direct and formal effect of visual aesthetics on customers’ willingness to participate in an online marketing campaign, given that visual aesthetics is considered a salient design characteristic that customers tend to refer to when expressing their experience with the online retailer environment. This research study incorporates the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM) to propose and estimate this direct effect through structural aesthetics TAM model. In order to validate the proposed model, an online survey with interactive experience was constructed utilizing an open-source platform and was primarily sent to scholars specializing in HCI, informatics, user experience, and digital marketing research in the United Kingdom. The data were obtained from 360 participants, and Partial Least Squares (PLS) path modeling using SmartPLS 4 was employed to evaluate the proposed model. The empirical evaluation demonstrated and confirmed the authenticity and novelty of significant direct and formal effects of customers’ perceived visual aesthetics on their willingness to participate in an online marketing campaign (β = 0.462, t = 10.847, p &lt; 0.001), and their usage attitude (β = 0.789, t = 39.622, p &lt; 0.001). These findings highlight the importance of visual aesthetics in online marketing campaign design, suggesting that concise, well-organized, and visually appealing user interfaces is more likely to engage customers than a complex, cluttered one.

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An Indexed Approach for Expectation-Confirmation Theory: A Trust-based model

Cited by 4 publications

References 62 publications

A Way to Elude the Distributed Denial-of-Service Attack in Regulated Surroundings

A Way to Elude the Distributed Denial-of-Service Attack in Regulated Surroundings

In the clash between consumer green values and company green values, who will win? The role of greenwashing and involvement in environmental campaigns on social media

Online marketing campaigns’ aesthetics: Measuring the direct effect on customers’ decision-making

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