“…For example, attitude, subjective norm, perceived behavioural control, motivation, social influence, performance expectation, perceived usefulness, self-efficacy, perceived ease of use, perceived financial resources, perceived risk, innovation resistance, lifestyle media sceptic, effort expectancy, anxiety, technology ownership, innovation attributes, media use, and demographic profiles (Ifenthaler & Schweinbenz, 2013;Lee, 2014;Lee, 2013;Li, 2014;Lu & Viehland, 2008;Moran, Hawkes, & El Gayar, 2010).…”