2014
DOI: 10.5539/ass.v10n17p57
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An integrated Approach for Corporate Social Responsibility and Corporate Sustainability

Abstract: Balance of power has shifted between the state, society and corporations, which gave birth to the concepts like corporate social responsibility (CSR) and corporate sustainability (CS). Due to the common grounds of CSR and CS, confusion has been created among academics as well as practitioners. This study seeks to identify the relationship between CSR and CS by providing a framework in order to get a better understanding of them. In addition to reviewing the extant literature, we provided empirical support thro… Show more

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Cited by 16 publications
(8 citation statements)
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“…Thus, it has been studied from a European corporate perspective [93], in practice and policy in Asian luxury hotels [94], in the practice reports issued by India's major companies [95], in the effectiveness of balanced scorecard in family hotels [43], or in the performance indicators and in the reporting of sustainability in Hungary [96]. There are studies directed towards analyzing the role of CSR in sustainability [1], CSR's strategy on the environmental dimension of sustainability [97], an integrated approach to CSR and corporate sustainability [98], the telecommunications industry's participation in the CSR's sustainable approach [99], or the expectations of Chinese consumers in corporate communication on CSR and sustainability [100].…”
Section: Literature Review and Backgroundmentioning
confidence: 99%
“…Thus, it has been studied from a European corporate perspective [93], in practice and policy in Asian luxury hotels [94], in the practice reports issued by India's major companies [95], in the effectiveness of balanced scorecard in family hotels [43], or in the performance indicators and in the reporting of sustainability in Hungary [96]. There are studies directed towards analyzing the role of CSR in sustainability [1], CSR's strategy on the environmental dimension of sustainability [97], an integrated approach to CSR and corporate sustainability [98], the telecommunications industry's participation in the CSR's sustainable approach [99], or the expectations of Chinese consumers in corporate communication on CSR and sustainability [100].…”
Section: Literature Review and Backgroundmentioning
confidence: 99%
“…Following the strand of the social commitment of companies, some authors consider sustainability as a pillar of an enterprise's social responsibility (Ebner & Baumgartner, 2006; Sharma & Khanna, 2014), because both corporate social responsibility and corporate sustainability have the common purpose of “balancing economic, social and environmental issues” (Sarvaiya & Wu, 2014, p. 62).…”
Section: Introductionmentioning
confidence: 99%
“…Getting better financial performance to maximize substantial value is often more important than how it is done and its negative impact. This negative impact causes pressure on companies to balance the social, environmental, and economic aspects to continue to increase (Sarvaiya & Wu, 2014). Servaes & Tamayo (2013) stated that the company's efforts to balance and contribute to social and environmental aspects are called Corporate Social Responsibility (CSR).…”
Section: Introductionmentioning
confidence: 99%