An Integrated Approach for Improving Brand Consistency of Web Content: Modeling, Analysis and Recommendation
Soumyadeep Roy,
Shamik Sural,
Niyati Chhaya
et al.
Abstract:A consumer-dependent (business-to-consumer) organization tends to present itself as possessing a set of human qualities, which is termed as the brand personality of the company. The perception is impressed upon the consumer through the content, be it in the form of advertisement, blogs or magazines, produced by the organization. A consistent brand will generate trust and retain customers over time as they develop an affinity towards regularity and common patterns. However, maintaining a consistent messaging to… Show more
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