An Integrated Approach to Collaborate Web Usage Mining and Business Intelligence for Recommendations in E-Commerce.

Abstract

Web usage mining is the research area of web mining to discover usage patterns and behaviors from web data (clickstream, purchase information, customer information) in order to understand and serve e-commerce customers better and improve the online Business. The rapid e-commerce growth has made both Business community and customers face a new situation. Due to intense competition on the one hand and the customer's option to c hoose from several alternatives, the business community has realized the necessity of intelligent marketing Strategies and relationship management. This type of web mining allows for the collection of Web access information for Web pages. This usage data provides the paths leading to accessed Web pages. Web Usage mining allows companies to produce productive information pertaining to the future of their business function ability. The usage data that is gathered provides the companies with the ability to produce results more effective to their businesses and increasing of sales. Usage data can also be useful for developing marketing skills that will out -sell the competitors and promote the company's services or product on a higher level. It will also help-full to e-businesses whose business is based solely on the traffic provided through search engines.