“…Most tools of this group are characterized by providing mechanisms to help the customer to customize the product (Chang & Tseng, 2008;Chen, Wang, & Wong, 2001;Gologlu & Mizrak, 2011;Jiao, Xu, et al, 2007;Ma, Chen, & Wu, 2007;Ninan & Siddique, 2006;Nordin, Hopf, Motte, Bjarnemo, & Eckhardt, 2011). With that specific objective, Ma et al (2007) propose a mechanism to reduce the complexity of product customization process by customers.…”