An integrative framework for cross‐cultural consumer behavior

Luna, David; Gupta, Susan Forquer

doi:10.1108/02651330110381998

Cited by 234 publications

(207 citation statements)

References 64 publications

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“…Examples include personality, social processes and mental processes [16]. There are two types of approaches to analyzing culture, including etic approaches and emic approaches [18]. Etic approaches define culture as "the collective programming of the mind which distinguishes the members of one group or category of people from another" [19].…”

Section: Cross-cultural Study Of Consumer Behaviorsmentioning

confidence: 99%

The Impact of Eco-Feedback on Energy Consumption Behavior: A Cross-Cultural Study

Lin¹,

Li²,

Ma³

et al. 2016

Proceedings of the International Symposium on Automation and Robotics in Construction (IAARC)

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-To reduce energy consumption in buildings, researchers have in the recent decade explored the potential of changing occupants' energy consumption behaviors using eco-feedback technologies. Energy consumption behavior is a type of consumer behavior, which has been proven cultural-specific in prior research. This paper aims to examine the impact of cultural differences on the effectiveness of ecofeedback technologies in reshaping building occupants' energy consumption behaviors. Energy consumption monitoring instruments were installed in four student dormitories, three resided by Chinese students and one by international students. The daily energy consumption of every unit in the dormitories was monitored. A web-based eco-feedback system was developed, which was responsible for sending weekly email reminders to students participating in the study and, upon their logins, providing them with their detailed energy consumption data as well as those of their peers. Changes in the students' energy consumption behaviors were analyzed, and correlated with their cultural background, which was assessed using a survey instrument designed based on Hofstede's dimensions of culture. Results proved that cultural background assessed in certain dimensions were significantly correlated with the effectiveness of eco-feedback technologies. The results suggested that eco-feedback technologies should be tailored to specific cultural context to maximize their effectiveness in building energy conservation.

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Section: Cross-cultural Study Of Consumer Behaviorsmentioning

confidence: 99%

The Impact of Eco-Feedback on Energy Consumption Behavior: A Cross-Cultural Study

Lin¹,

Li²,

Ma³

et al. 2016

Proceedings of the International Symposium on Automation and Robotics in Construction (IAARC)

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“…As a result, values persist over time and, therefore, may have an influence on the way consumers behave. This further influences the choices that individuals make regarding consumer decisions from everyday products to major or important purchases (Luna & Gupta, 2001). …”

Section: Introductionmentioning

confidence: 99%

“…The cultural value system includes cultural elements that people have in common with the group to which they belong, as well as idiosyncratic values unique to that individual (Luna & Gupta, 2001). Societal culture, as well as regional subculture and familial values, all influence the formation of an individual's cultural values.…”

Section: Introductionmentioning

confidence: 99%

“…Marketing researchers have previously used cultural dimensions, for example, individualism-collectivism, to measure the impact of cultural values in consumer behaviour research (see Luna & Gupta, 2001). Previous studies include cultural differences in consumer complaint behaviour (Liu & McClure, 2001), consumer innovativeness (Steenkamp, 2001), consumer retailing (de Mooij & Hofstede, 2002) and impulse buying (Kacen & Lee, 2002).…”

Section: Introductionmentioning

confidence: 99%

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Cultural Influences on Consumer Behaviour

Nayeem¹

2012

IJBM

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This study investigates the differences between individualism-collectivism and consumer behaviour in relation to automobile purchases. In this study the author looked at several stages of the consumer decision-making process and identified the possible differences between individualist and collectivist consumers and how it influences purchase decision. Based on a sample of 211 respondents from individualist (Australian-born) and collectivist (Asian-born) backgrounds, an established scale (Cultural Values Scale: Singelis, Triandis, Bhawuk, & Gelfand, 1995) was used to confirm the cultural values among the participants, if the respondents are aligned with the particular group (i.e. Asian-born with collectivism and Australian-born with individualism). Hypotheses were tested using independent sample t-test. Results found that there were no differences in individualism observed between Australian-born and Asian-born respondents; however, there were differences in collectivism observed between these two groups, such that Asian-born participants scored higher on collectivism. Results also found that Asian-born consumers are more brand conscious and involve a number of family/friends in their decision making. In contrast Australian-born consumers do not believe in group decision making and uses internet as the most important source of information. The findings will provide insight into how automobile companies could position themselves with respect to their marketing strategies in different cultural settings.

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“…There is a paucity of studies that have investigated ethnic influences in an Asian setting. This is surprising at a time when marketing scholars make continuous pleas for cross-national studies and emphasize the acute need for international research to establish the universality of consumer behavior concepts and theories (Lee & Green, 1991;Luna & Gupta, 2001;Odgen, Odgen, & Schau, 2004). The study reported in this article responds to these calls and extends the research stream into Malaysia.…”

Section: Introductionmentioning

confidence: 99%

An Empirical Analysis of Consumer Product Evaluation from an Ethnic Subcultural Perspective

Mokhlis

2012

ACH

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One of the most significant cultural manifestations in buyer behavior may be the way in which a product is evaluated as a function of its various attributes. People from different cultures have different experiences and value structures which may cause them to view products differently. This purpose of this study was to examine variation in product evaluation across three consumer ethnic subcultures in Malaysia: Malay, Chinese, and Indian. Mobile phone was chosen as the target product in this study. Exploratory factor analysis, comparison of means, and analysis of variance were employed to analyze the data collected through a questionnaire survey. The results indicate that image, reference group influence, media, and post-sale services best distinguish the three ethnic groups in their evaluation of mobile phone attributes. Theoretical and managerial implications were discussed.

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An integrative framework for cross‐cultural consumer behavior

Cited by 234 publications

References 64 publications

The Impact of Eco-Feedback on Energy Consumption Behavior: A Cross-Cultural Study

The Impact of Eco-Feedback on Energy Consumption Behavior: A Cross-Cultural Study

Cultural Influences on Consumer Behaviour

An Empirical Analysis of Consumer Product Evaluation from an Ethnic Subcultural Perspective

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