An Intention of Consistent Use of Sport O2O Service App Based on Expectation-Confirmation Model

Chul, Joo Hyung; Kim, Chonghee; Kwon, Hyungil

doi:10.23949/kjpe.2018.03.57.2.13

Cited by 5 publications

(2 citation statements)

References 42 publications

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“…즉, 확신이라는 개념은 사용 후 발생한 성과에 대한 기대 편익 또는 효과 를 의미한다 (Jo et al, 2016;. 지각된 유용성의 경우 기술수용모델(technology, acceptance modle: TAM)에서 차용된 개 념으로, 사용 후 성과에 대한 축적된 효용 가치 또는 신념으로 정의된 다 (Bhattacherjee et al, 2008;Joo et al, 2018). 그리고 경험 후 인 지된 확신과 유용성을 바탕으로 만족과 불만족이 결정되고, 이에 따라 행동의도가 결정된다는 것이 기대확신모형의 핵심이다 (Han, 2014;Nam, 2019).…”

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“…그동안 선행연구에서는 Bhattacherjee(2001)가 제시한 기대확신모 형을 발전시키기 위해 TAM모형 또는 가치기반수용모형(value based adoption model)과 같은 새로운 모형을 통합시키거나 (Jo et al, 2016), 오락성, 신뢰성 등과 같은 서비스특성요인 (Lee et al, 2019) 또는 혁신성, 헬스리터러시 능력, 유희성, 자기효능감과 같은 개인의 특성을 좀 더 잘 설명할 수 있는 변수 (Joo et al, 2018;Nam, 2019) 등을 추가하여 기대확신모형을 확장하여 연구를 수행해 왔다. (Han, 2014;Islam et al, 2017;Nam, 2019)…”

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The Effects of YouTube Home Training Content Characteristics, Personal Health Awareness, and Exercise Awareness on Intention to Exercise Continuous Intention Using the Expectation-Confirmation Model

Joo¹

2022

Korean J Sport Sci

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PURPOSE Since the COVID-19 pandemic, the demand for home training, with exercises or workouts at home, has steadily increased. As a result, the popularity of home training YouTube content, which shows how to use exercise equipment or workouts without professional influence, has also increased. Therefore, this study focused on the characteristics of YouTube home training content (specialization, diversity, and interaction), personal health awareness, exercise awareness, and expectation-confirmation model to identify which required exercise continuation intention through YouTube home training. METHODS SPSS and AMOS software were used to conduct frequency, reliability, and confirmatory factor analyses, as well as to conduct correlation analysis and construct a structural equation model.RESULTS First, health and exercise awareness had a positive effect on confirmation. Second, among the characteristics of home training content, only specialization had a positive effect on perceived usefulness. Third, confirmation had a positive effect on perceived usefulness and viewing satisfaction, perceived usefulness had a positive effect on viewing satisfaction and exercise continuation intention, and viewing satisfaction had a positive effect on exercise continuation intention, which proved the expectation-confirmation model in this study. CONCLUSIONS To increase exercise continuation intention through home training YouTube content, creators need to produce professional content that can stimulate viewers' internal motivation.

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The Effects of YouTube Home Training Content Characteristics, Personal Health Awareness, and Exercise Awareness on Intention to Exercise Continuous Intention Using the Expectation-Confirmation Model

Joo¹

2022

Korean J Sport Sci

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A Study on the Continuance Intention of O2O Fresh Agricultural Products E-Commerce

Gu¹,

Bao²,

Lee³

2019

IJIDB

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Purpose-This study focuses on the continuance intention of O2O fresh agricultural products e-commerce. By literature review, this paper looks through the classical theories which are often applied to study use behavior and continuance intention on the electronic commerce area. Ultimately based on the expectancy theory, Technology acceptance model, success model as well as trust model, a model of the continuance intention of fresh products O2O electronic commerce application is established. Research design, data, and methodology-Among users Chinese consumers have been chosen who have use experience as the research objects. From October 2, 2018 to November 2, 2018, 685 questionnaires in total were collected by the online release and collection. Expect for the negative questionnaires, the remaining 650 pieces of data are statistically analyzed. The collected data were firstly be analyzed by SPSS Ver. 25 on its frequency, reliability and exploratory factors. Then AMOS Ver. 25 is applied to the Confirmatory Factor Analysis, Discriminant Validity and hypothesis testing of the Structural Equation Modeling. Finally, the following research conclusions could be obtained from the hypothesis testing. Results-Firstly, in the extended IS model, quality factor for hypothesis testing, service quality, information quality and delivery quality have obviously present positive influences on satisfaction respectively. Secondly, in the hypothesis testing part of ECM-ISC model and UTAUT model, all hypotheses have presented accepted results. Especially from expectation confirmation to usefulness perception, the influence factor achieves 12.603, In the hypothesis of continuance intention, the influence factor of social influence on continuance intention is 7.748 and also it is the most remarkable one. Conclusions-The results show that the service quality of O2O fresh agricultural products e-commerce has the greatest impact on satisfaction, while the perceived usefulness of consumers has the most significant impact on O2O fresh agricultural products for sustainable use intention. This thesis makes up for the blank of O2O fresh food e-commerce for sustainable use intentions, and provides a theoretical basis for consumers' sustainable use behavior, and practical enlightenment for the sustainable development of O2O fresh agricultural products e-commerce.

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공익목적의 홈트레이닝 교육콘텐츠에 대한 기대확신, 과업기술적합성, 교육서비스 가치가 지각된 유용성, 학습만족 그리고 참여지속의도에 미치는 영향*

주,

조

2024

Korean J. Phys Educ

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An Intention of Consistent Use of Sport O2O Service App Based on Expectation-Confirmation Model

Cited by 5 publications

References 42 publications

The Effects of YouTube Home Training Content Characteristics, Personal Health Awareness, and Exercise Awareness on Intention to Exercise Continuous Intention Using the Expectation-Confirmation Model

The Effects of YouTube Home Training Content Characteristics, Personal Health Awareness, and Exercise Awareness on Intention to Exercise Continuous Intention Using the Expectation-Confirmation Model

A Study on the Continuance Intention of O2O Fresh Agricultural Products E-Commerce

공익목적의 홈트레이닝 교육콘텐츠에 대한 기대확신, 과업기술적합성, 교육서비스 가치가 지각된 유용성, 학습만족 그리고 참여지속의도에 미치는 영향*

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