An Investigation of Shared Value, Benefit, Commitment, Trust and Retention in the Banking Sector: A Student Perspective

Chinomona, Elizabeth; Sandada, Maxwell

doi:10.22610/jebs.v6i8.521

JEBS

2014

DOI: 10.22610/jebs.v6i8.521

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An Investigation of Shared Value, Benefit, Commitment, Trust and Retention in the Banking Sector: A Student Perspective

Elizabeth Chinomona¹,

Maxwell Sandada²

Abstract: Despite the increase in research focusing on service relationship level in the banking sector, research on relationship benefit, student perceived shared value on relationship commitment, trust and student retention in the African banking context is still scant. Therefore, using a data set of 175 from students in colleges and universities in Johannesburg, this study examines these relationships. Smart PLS software technique was used to statistically analyse the measurement and structural models. All the posite… Show more

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Cited by 2 publications

References 25 publications

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Antecedents of halal brand equity: a study of halal food sector of Malaysia

Khan¹,

Hashim²,

Iqbal³

et al. 2021

JIMA

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Purpose Islamic marketing is an emerging field with a lot of potentials, so it is worthwhile to explore it. This paper aims to conduct research on the unexplored relationship of antecedents of the equity, image and consumers’ trust and satisfaction of halal brands. Design/methodology/approach A structured questionnaire was designed to conduct research to analyze the halal brand equity and its antecedents. Data were collected from 250 halal consumers of Kota Samarahan and Kuching, Malaysia through a self-administered questionnaire using a convenience sampling method. Findings The study finds a positive relationship of three antecedents of brand equity, which confirms a strong relationship between the image and satisfaction of halal brand equity. The results further showed that halal brand image is linked with halal brand trust, but the relationship between halal brand trust and its equity could not be proved. Research limitations/implications This has been a cross-sectional study that was limited to Malaysia, a Muslim majority country. Researchers can conduct a longitudinal study and can conduct it in non-Muslim societies to comprehend their diversity and wider impact. Additionally, this study was limited to halal food brands in Malaysia. Originality/value Islamic marketing has received great attention of researchers, academicians and practitioners that has rather been unexplored earlier particularly the relationships among antecedents of the equity, image and consumers’ trust and satisfaction of halal brands.

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Antecedents of halal brand equity: a study of halal food sector of Malaysia

Khan¹,

Hashim²,

Iqbal³

et al. 2021

JIMA

View full text Add to dashboard Cite

show abstract

The impact of Islamic banks’ non-Shariah-compliant income on customers’ trust and commitment: case of Islamic banks in Pakistan

Usman,

Allah Pitchay,

Azhar

et al. 2024

JIMA

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Purpose Islamic banking is a financial institution that is concerned with the regulation of the Shariah guidelines. Several full-fledged and Windows-based Islamic banks in Pakistan have reported non-Shariah-compliant income (NSCI) due to various operational investment activities. Hence, this issue has attracted this study to examine the impact of NSCI, especially from the perspective of Islamic bank (IB) customers’ trust and commitment. Design/methodology/approach This study used trust-commitment theory as the underlying theory to examine customers’ trust and commitment. A total of 341 questionnaires have been distributed, and the data is analysed using the structural equation modelling (SEM) method. Findings The results show the commitment of IB customers has a significant relationship with the benevolence, trust and shared values of the top management of IBs. Meanwhile, the other two constructs, the ability and integrity of the top management, are found to be insignificant. Research limitations/implications The gender diversity among banks’ customers in Pakistan is the main limitation in this study. There were difficulties in selecting a more representative sample due to gender domination issues in the country. Thus the data revealed that 62.8% were male respondents, which confirms the prior research on the gender disparity. Originality/value This study provides interesting insights into the context of Pakistan’s Islamic banking sector as it examines top management’s ability, integrity, benevolence and shared values to affect trust and commitment, and the role of trust as a mediator.

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An Investigation of Shared Value, Benefit, Commitment, Trust and Retention in the Banking Sector: A Student Perspective

Cited by 2 publications

References 25 publications

Antecedents of halal brand equity: a study of halal food sector of Malaysia

Antecedents of halal brand equity: a study of halal food sector of Malaysia

The impact of Islamic banks’ non-Shariah-compliant income on customers’ trust and commitment: case of Islamic banks in Pakistan

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