With the availability of nearly a decade's worth of genome-scale gene expression profiling and the more recent sequencing of multiple higher eukaryotic genomes, attention is now shifting towards determining the regulatory mechanisms underlying these expression patterns. However, a major challenge in understanding these transcriptional regulatory networks has been the lack of DNA-binding site data for most transcription factors. Without binding site data, it is difficult to identify the target genes directly regulated by a given transcription factor and to identify the cis regulatory elements through which this regulation occurs. In this issue, Wolfe and colleagues 1 present their adaptation of a bacterial one-hybrid (B1H) system 2 for determining the DNA-binding specificities of transcription factors. Two important advantages of Wolfe's version of a B1H approach over the previously developed B1H selection system 3 are the incorporation of a negative selectable marker for improved background reduction, and the use of randomized candidate DNA binding sites, both of which have been employed in yeast one-hybrid selection 4 . Using this updated B1H system, the authors identified the DNAbinding site motifs for eight metazoan transcription factors, including one Drosophila protein (Odd-skipped (Odd)) whose DNA-binding specificity was previously unknown. Using these newly discovered binding site data, they then predicted and experimentally validated two new target genes of Odd.DNA-binding proteins are important broadly in both lower organisms and more complex metazoans, in numerous cellular processes such as transcription regulation, DNA repair, and replication. The largest class of these proteins are regulatory transcription factors, which by binding in a sequence-specific fashion to DNA-binding sites in the genome, modulate the expression of their target genes as required for normal progression through the cell cycle and in response to environmental stimuli, and in a cell type and developmental stage specific manner in higher organisms.Despite the crucial regulatory roles of transcription factors, the DNA-binding specificities of relatively few of them have been characterized in depth. In order to understand how they regulate their target genes, one must be able to identify the DNA-binding sites to which they bind in a given genome. Currently, experimental data on transcription factors' DNA-binding specificities are required to predict such cis regulatory elements. However, some methods for high-throughput binding site determination, such as microarray-based readout of chromatin immunoprecipitation ('ChIP-chip') 5-7 , require specific antibodies, while other methods, such as in vitro selection 8 and protein binding microarrays 9 , require purified protein. In contrast, the B1H system not only employs in vivo selection, but also offers a low-tech alternative to microarray-based technologies.