2016
DOI: 10.1016/j.sbspro.2016.11.011
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An Overview of Big Data for Growth in SMEs

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Cited by 88 publications
(86 citation statements)
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“…Technology and innovations are considered one of its key drivers as strategic goals for SME development and big data (Sen, Ozturk, & Vayvay, 2016). The ability to analyse and forecast business and consumer behaviour with big data is a new paradigm change for SMEs.…”
Section: Smes Big Data Analytics Challengesmentioning
confidence: 99%
“…Technology and innovations are considered one of its key drivers as strategic goals for SME development and big data (Sen, Ozturk, & Vayvay, 2016). The ability to analyse and forecast business and consumer behaviour with big data is a new paradigm change for SMEs.…”
Section: Smes Big Data Analytics Challengesmentioning
confidence: 99%
“…As such, SMEs think that the ROI from big data analytics is uncertain. According to [32], SMEs can big data to nurture alliances with other SMEs and create real-time solutions to overcome their challenges. However, that would also mean that SMEs need to introduce openness in their decision making.…”
Section: Smes Awareness Of Big Datamentioning
confidence: 99%
“…‘SMEs have more flexible IT infrastructure, fewer legacy issues and quick adaptability nature. With the use of Big Data; SMEs can create new businesses, gain higher efficiency and focus on innovation’ (Sen, Ozturk and Vayvay, , p. 165).…”
Section: Towards Sustainable Communities and Ecosystems: Cities Govementioning
confidence: 99%