2019
DOI: 10.21467/ajss.5.1.73-80
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An Overview on the Public Relations Strategic Management in Public Sector Organizations

Abstract: Public relations are an important aspect that must be considered by public sector organizations to achieve its objectives. Strategic management is a valuable tool to aid public sector organizations in developing its public communication programs regarding the public relations. This paper attempts to explore the basic concepts that is important regarding the issue through literature review of several previous studies on public relations strategic management in public sector organizations. From these literature,… Show more

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