Análisis de la Gestión de las Tecnologias de la Información (TI) Dentro del Plan Estrategico Empresarial del Grupo Intercom

Abstract

This paper focuses on the need to integrate the processes under a strategic planning that considers the management of Information Technologies (IT) as a relevant factor in the competitiveness of the INTERCOM group.Based on what has been proposed, we analyzed the perception of the members of the business group based on Information technology (IT) management. This is used for the integration of different operational processes which is both administrative and competitive. For the development of the study a methodology with a qualitative approach was used such that through nonexperimental research, the relevant factors could be described by contrasting the strategic perspectives of the Balanced Scorecard with IT resources. Therefore, the importance of IT management and the relationship with business strategy was determined. Also, a potential IT risk was identified in