Análisis del impacto de las redes sociales sobre el tráfico web de los cibermedios nativos digitales españoles

Valcárce, David Parra; Mallero, Charo Onieva

doi:10.14201/fjc-v22-22696

Cited by 6 publications

(2 citation statements)

References 41 publications

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“…The population groups that lead the results in terms of the use of this social network are those aged 18-24 (29.8%) and 25-34 (33%), accounting for some 766.7 million Instagram users. Digital natives, or millennials, young people born between the 1980s and 2000s, are the main consumers of social networks, since they perfectly understand the codes that are used in them [11][12][13][14][15]. As children of the Baby Boomer Generation, they have lived in the digital context, conditioned by other social values, and other ways of working and relating.…”

Section: Instagram As a Social Platformmentioning

confidence: 99%

Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance

Quintana

León

2021

Publications

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Influencers have positioned themselves as opinion leaders capable of influencing large social groups, extending their presence to areas such as education. Instagram is one of the most consolidated social networks focused on the image where citizens interested in educational areas can find information from specialized channels on this topic. The purpose of this study is to analyze, during the period of confinement by COVID-19, the use of Instagram by educational influencers to consolidate their channel in new audiences, influence through interaction with their followers and create their transmedia production. Using a mixed methodological approach, a descriptive analysis of a sample of 810,200 users and a content analysis of 13 profiles of educational influencers is applied. The results show educational influencers as true experts in the use of Instagram, managing visually pleasing and harmonious profiles for new audiences. These influencers reach a large number of users, mostly women between the ages of 25 and 45 with an interest in “motherhood” on the platform. Educational influencers use digital marketing codes in their social networks, with a communicative style adapted to this type of space that seeks to increase the interaction and participation of new audiences and, as a consequence, economic profitability. There is a high number of influencers whose objective is to share educational resources, using their accounts as showcases for their transmedia educational production and for the sale or promotion of their productions and creations.

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Section: Instagram As a Social Platformmentioning

confidence: 99%

Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance

Quintana

León

2021

Publications

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“…Estas nuevas plataformas interactivas han transformado la manera en la que el ser humano se comunica, se informa y se relaciona con otros individuos, del mismo modo que han modificado el entorno mediático, cambiando el modo en el que los periodistas interactúan con el público. En consecuencia, la manera en la que se producen y se difunden las noticias no se asemeja en absoluto a los métodos llevados a cabo por los medios de comunicación convencionales previamente al nacimiento de la Red (Parra-Valcarce y Onieva-Mallero, 2021).…”

Section: Introductionunclassified

El impacto de los influencers en el periodismo: estudio de caso y caracterización

García¹,

Trillo-Domínguez²

2023

Hipertext.net

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El tablero mediático digital ha impuesto una nueva forma de informar e interactuar con las audiencias: se apuesta por el lenguaje, contenido y narrativas audiovisuales; el streaming y los directos están marcando los proyectos más exitosos de comunicación, al tiempo que se presentan como fórmulas efectivas para llegar a nuevos públicos, cada vez más desvinculados de los medios tradicionales. En paralelo, nuevos perfiles profesionales se abren camino cuestionando el papel prescriptor del periodista, desarrollando un estilo propio comunicación y siendo capaces de crear comunidad en el terreno de las redes sociales. En este trabajo, realizamos una aproximación y caracterización de los influencers con una original perspectiva en positivo, como punta de lanza en la evolución comunicativa hacia lo audiovisual y lo transmedia, y profundizamos en el perfil del llamado inforluencer. Para ello recurrimos como estudio de caso a los profesionales Ibai Llanos y Ángel Martín explorando hasta qué punto pueden servir de referencia para los periodistas interesados en proyectar su identidad y marca digital como creadores de contenido.

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Ibero-American journalism in the face of scientific disinformation: Fact-checkers’ initiatives on the social network Instagram

Martín-Neira,

Trillo-Domínguez,

Olvera-Lobo

2023

EPI

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The fight against disinformation is one of the major battles that journalism has had to face in recent years, especially after the coronavirus pandemic. As a counterbalance, “fact-checker” news media –platforms that have an important role in verifying whether or not the content circulating is true and that have harnessed the benefits of social networks, in spite of the difficulties inherent in these applications, to disseminate reliable and fact-checked content– have emerged. This study aims to explore how 10 prominent fact-checking accounts in Ibero-America use the social network Instagram to debunk false information, focusing in particular on the field of science and health. Applying a content analysis method using a checklist with quantitative and qualitative indicators, a total corpus of 240 posts from the first half of 2022 was obtained. The results allow us to determine which type of hoax has been used most as well as whether Twitter, Facebook, and WhatsApp are used for its dissemination. It was observed that health topics are the ones that attract the greatest interest from fact-checker accounts when it comes to creating fact-checks, and they tend to use static images or slide mode as opposed to video. In addition, they tend to use formal language in their presentation. This study also reveals that there were no instances of interaction with followers. While fact-checker accounts extensively use Instagram owing to its visual capabilities, they do not necessarily take advantage of its graphic potential. In addition, it was concluded that coronavirus is still a relevant topic for fact-checker media outlets, which must constantly refute the hoaxes that are mostly spread through social networks.

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Análisis del impacto de las redes sociales sobre el tráfico web de los cibermedios nativos digitales españoles

Cited by 6 publications

References 41 publications

Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance

Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance

El impacto de los influencers en el periodismo: estudio de caso y caracterización

Ibero-American journalism in the face of scientific disinformation: Fact-checkers’ initiatives on the social network Instagram

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