Análisis del uso e interacción con aplicaciones second screen en TV Social en España

Rubio, Fernando Galindo; Blanco, Elena Fernández; García, David de la Fuente

doi:10.7764/cdi.35.565

Cited by 3 publications

(1 citation statement)

References 3 publications

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“…Scholars describe media experiences as a choice that users make to reach certain individual needs [21]. Grounded on the idea of Rubio et al [14], it is possible to assume that second screen experiences are based on interactive processes that may occur in some different forms.…”

Section: Contextmentioning

confidence: 99%

QRcode, hashtag or audio watermark? A case study on second screening

Angeluci

Calixto

Bevilaqua

et al. 2016

Multimed Tools Appl

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Combining television and a second, web-connected screen, is challenging both in technical and production content issues, as they can influence users' engagement with the content. The case study presented in this paper aims to discuss how the use of different content recognition techniques for TV set and mobile devices synchronization can impact for better or worse the users' interactive experience. From a triangulation method approach, using a prototype, quantitative and qualitative questionnaires and focus groups, user test sessions were carried out in order to collect perceptions and reactions from participants using variations of QRcode, hashtag and audio watermark markers when second screening. Data analysis showed that a key factor for a fruitful content recognition for dual screening is not only the seamless

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Section: Contextmentioning

confidence: 99%

QRcode, hashtag or audio watermark? A case study on second screening

Angeluci

Calixto

Bevilaqua

et al. 2016

Multimed Tools Appl

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Uses and Trends of Social Networks by Public Service Media in Europe

Rodríguez-Vázquez

Lago-Vázquez

Rebollal

2017

Advances in Intelligent Systems and Computing

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Hooked on lit screens

Guerrero¹,

Diego²,

Kimber³

2017

EPI

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The aim of this article is to trace new audiovisual consumption habits, analyzing which screens are preferred by people in Spain when watching different types of content online. In addition, we study the use of second screens, an increasingly common phenomenon. The main sources of data for this empirical study are two original surveys carried out online in May 2012 and in December 2016. The sample size was 1,200 in both cases, and interviews were conducted via the Internet. The target population consisted of Internet users in Spain and the sample distribution was designed to be representative of this population. Our results show that audiovisual consumption habits are changing dramatically, especially when looking at younger users, whose loyalty and attention is even more difficult to attract due to their disruptive practices. In this sense, great uncertainties and risks have emerged in the entertainment industry, although valuable opportunities may also arise.

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Análisis del uso e interacción con aplicaciones second screen en TV Social en España

Cited by 3 publications

References 3 publications

QRcode, hashtag or audio watermark? A case study on second screening

QRcode, hashtag or audio watermark? A case study on second screening

Uses and Trends of Social Networks by Public Service Media in Europe

Hooked on lit screens

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