Analisis Pemanfaatan New Media Melalui Jaringan Media Sosial

Abstract

<span>Technology is growing rapidly. With the launch of Web 2.0, more and more social</span><br /><span>media are emerged and the exposure of technologyisgettinghigher. Social media users,</span><br /><span>as part of Web 2.0 and new media, are also increasing rapidly. The large number of</span><br /><span>social media users is used by companies as a new opportunity to advertise and market</span><br /><span>its products. Social media, and Web 2.0 in general, in addition to having positive</span><br /><span>aspects such as the ease of features, the tight flow of information and the ease ofcontent</span><br /><span>distribution, also has the danger and negative aspects such as cyber-bullying, identity</span><br /><span>fraud, hacking and cracking, harm (Spyware, Adware, Ransomware, Virus, Malware,</span><br /><span>etc.), piracy, plagiarism, and leakage and information theft. Ease of content sharing</span><br /><span>also makes communicators can design messages with certain visual symbols to send a</span><br /><span>message to the communicant, which in this case is the user.</span><br /><strong>Keywords: Mass Media, Visual Communication, MarketingandAdvertising</strong>

Doctor Tirta’s Branding As An Influencer In The Telemedicine Program

“…The internet, as part of a new medium for communication, is currently at a higher and more varied level of usage, namely Web 2.0 compared to before, namely Web 1.0. Al-Rahmi & Zeki stated that the mode of communication in using the internet results in the flow of world information becoming seemingly limitless, one of which is social media (Khairil, 2018).…”

“…The presence of new media makes it easier for audiences to communicate and obtain information or data. According to Nicolas, people's interest in using new media is based on the features brought by the new media, one of which is increasing the speed of data flow as the basis of interaction (Khairil, 2018). The main characteristics differentiating new media from old media can be seen through user interactions and reactions to sources.…”