Analisis Strategi Customer Relationship Management Untuk Mempertahankan Loyalitas Pelanggan UMKM (Studi Kasus Singgah Selalu &amp; Rumah Kue Alifa)

Amanda, Mella; Febriani, Retno; Reza, Juan; Zulfachmi, Zulfachmi

doi:10.52771/bangkitindonesia.v11i1.194

Cited by 2 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…There are several ways to measure customer loyalty according to (Kotler n Keller in Mella Amanda et al 2022)…”

Section: Loyaltymentioning

confidence: 99%

The Influence of Customer Relationship Management and Satisfaction on Customer Loyalty of the Indonesian Home Education Parenting Program

Zahra,

Dewanti

2024

MINISTAL

View full text Add to dashboard Cite

Home Education is a bridge between teachers and parents to work together in stimulating growth and development by holding parenting in the city of Surabaya. The purpose of this study was to determine the effect of customer relationship management and satisfaction on customer loyalty in the Home Eduction parenting programme. Using a quantitative approach with a Likert scale using 100 population sampling of kindergarten students in Surabaya. This study uses validity test, reliability test, classical assumption test which includes normality test, multicolinerity test, heteroscedasticity test and linear regression analysis using SPSS software. After testing this research, it can be concluded that Customer Relationship Management and customer satisfaction have a significant positive effect on loyalty and simultaneously affect loyalty by 68%.

show abstract

“…There are several ways to measure customer loyalty according to (Kotler n Keller in Mella Amanda et al 2022)…”

Section: Loyaltymentioning

confidence: 99%

The Influence of Customer Relationship Management and Satisfaction on Customer Loyalty of the Indonesian Home Education Parenting Program

Zahra,

Dewanti

2024

MINISTAL

View full text Add to dashboard Cite

show abstract

“…Customer Relationship Management (CRM) merupakan sebuah software (perangkat lunak) sistem informasi yang penggunaannya yaitu untuk menjalin komunikasi maksimal dengan pelanggan juga mengupayakan penjualan yang berkesinambungan untuk meningkatkan penghasilan perusahaan [6]. Customer Relationship Management (CRM) bertujuan untuk memanfaatkan kesempatan terhadap hubungan dengan pelanggan untuk menjaga dan membangun pelanggan dari waktu ke waktu, dan memantau atau melakukan observasi terhadap semua area bisnis seperti penjualan, pemasaran, produk dan sumber daya manusia.…”

Section: ) Customer Relationship Management (Crm)unclassified

Implementasi CRM (Customer Relationship Management) Berbasis Website pada Angkasa Photo Studio Tanjungpinang

Romdoni¹,

Rosanty²,

Safitri³

et al. 2023

bangkitindonesia

View full text Add to dashboard Cite

Angkasa Photo Studio is a company engaged in photography services that offers a variety of products such as photo studios, graduations, family, documentation, weddings, products and others. In carrying out its activities, Angkasa Photo Studio requires an information system software whose use is to establish maximum communication with consumers and strive for continuous sales to them to increase company income such as CRM (Customer Relationship Management). Especially in recent years the Covid-19 pandemic has certainly greatly disrupted people's mobility, especially in obtaining information about the marketing of goods and services. After the research, there were problems, namely a decline in sales due to the Covid-19 pandemic and in carrying out marketing activities they still applied conventional methods and there was no system to establish maximum communication with consumers. Based on these problems, the researcher tries to design a website-based CRM system that can identify customer satisfaction with Angkasa Photo Studio's services. In designing this system using the PHP programming language and using Mysql as a database. After the researcher succeeded in designing a website-based CRM system at Angkasa Photo Studio, the results showed that the system designed was able to identify consumer satisfaction with Angkasa Photo Studio services, was able to establish more optimal communication with customers, and the system was able to market products and promos and customers did not need to come. Visit the store to find out what products and promos are currently available

show abstract

Analisis Strategi Customer Relationship Management Untuk Mempertahankan Loyalitas Pelanggan UMKM (Studi Kasus Singgah Selalu & Rumah Kue Alifa)

Cited by 2 publications

References 0 publications

The Influence of Customer Relationship Management and Satisfaction on Customer Loyalty of the Indonesian Home Education Parenting Program

The Influence of Customer Relationship Management and Satisfaction on Customer Loyalty of the Indonesian Home Education Parenting Program

Implementasi CRM (Customer Relationship Management) Berbasis Website pada Angkasa Photo Studio Tanjungpinang

Contact Info

Product

Resources

About