“…Tactical analysis of Hawk-Eye ball-tracking data provided insight into the most common and most effective serving and returning strategies for men and women at Wimbledon (Fitzpatrick et al, 2023). Perhaps unsurprisingly, serves and returns that landed in more lateral areas of the court (i.e., closer to the sidelines) were more successful than those that landed more centrally, and winning players executed both serves and returns more accurately to lateral areas than losing players.…”