Analysing mall attributes in defining the desire of consumers to stay

Abstract

Purpose The purpose of this paper is to examine how attributes of a mall contribute to the amount of time spent in the shopping centre. Design/methodology/approach The study used data collected from the questionnaire survey distributed to visitors of four major shopping centres in Bandung City, Indonesia. Ordinal logit was applied to analyse the mall built environment attributes in relation to the duration of stay. Factors related to the visit and socio-demographic background of the shoppers are also considered in this analysis. Findings The results show that each shopping centre has its own unique attribute(s) that keep consumers in the mall. However, attributes that boost or strengthen the image of a shopping centre do not necessarily contribute much to explaining the desire of consumers to stay. Factors pertaining to the visit and socio-demographic background of consumers have been found to play a more important role in defining the duration of visit. Originality/value The study provides an analysis of how the mall attributes worked in defining the visit duration in comparison to the factors related to the visit and socio-demographic factors at four shopping centres, while most studies typically only focussed on one shopping centre.

The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping

“…Mall personality aids shoppers to decide on selection of the right mall for shopping (Aji et al, 2020;Das, 2014b). Shoppers tend to shop from Tandon et al (2016) and spend time (Santoso et al, 2018) at those malls whose personalities are congruent with their personality. Mall personality is a powerful tool that mall management has for shaping shoppers' opinion regarding shopping mall (Hoa and Thao, 2017;Louis and Lombart, 2011) leading to effective positioning, differentiation and targeting (Hui et al, 2016;Santoso et al, 2018).…”

“…Shoppers tend to shop from Tandon et al (2016) and spend time (Santoso et al, 2018) at those malls whose personalities are congruent with their personality. Mall personality is a powerful tool that mall management has for shaping shoppers' opinion regarding shopping mall (Hoa and Thao, 2017;Louis and Lombart, 2011) leading to effective positioning, differentiation and targeting (Hui et al, 2016;Santoso et al, 2018). Even as store personality has been extensively examined by previous studies in different countries, there is scant research on mall personality (Michon et al, 2015).…”

“…Even as retail happens to be one of the fast growing and dynamic sectors (Atulkar and Kesari, 2017), there is considerable uncertainty regarding future of retailing (Grewal et al, 2017), primarily due to shifting shopper preferences (Mishra, 2018). Malls have been the preferred platform for shopping in last few decades (Elmashhara and Soares, 2019) and mall culture has assumed a prominent position in consumers' lifestyle (Khare et al, 2019;Santoso et al, 2018).…”

Desire to stay shorter time at the shopping mall: insight from protection motivation (PMT), behavioral inhibition system (BIS), reactance, and expectancy theories

“…Despite the wide research on shopping behaviour during COVID-19, a gap exists in providing empirical evidence on what reasons people in Malaysia stay shorter in shopping malls. Although few studies (Elmashhara & Soares, 2022 ; Santoso et al, 2018 ) went through the desire to stay at the shopping mall, Elmashhara and Soares ( 2019 ) investigated why people stay longer in shopping malls. Various research has been conducted on the protection motivation in various aspects like mobile warning systems (Fischer-Preßler et al, 2022 ), travel intention for tourists (Shah Alam et al, 2022a ), and omnichannel retailing (Liu et al, 2022 ).…”

Análisis de la eficiencia de centros comerciales, a través del análisis envolvente de datos

“…Los académicos de diversas disciplinas han escrito mucho sobre los centros comerciales en los últimos años (Anselmsson, 2016;Calvo-Porral y Lévy-Mangín, 2018;Suárez-Vega et al, 2019). Los estudios se han centrado en comprender cómo y por qué los consumidores compran en un centro comercial; sin embargo, la investigación sobre la gestión de centros comerciales ha estado en gran parte ausente de la literatura (Hänninen y Paavola, 2021;Makgopa, 2016;Santoso et al, 2018).…”