Analysing the consumer purchasing behaviour for certified wood products in Italy

Panico, Teresa; Caracciolo, Francesco; Furno, Marilena

doi:10.1016/j.forpol.2021.102670

Cited by 17 publications

(7 citation statements)

References 44 publications

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“…Several studies have noted that in several countries, PEFC certification is an essential measure to attract customers (see for example Cha et al. , 2009; Panico et al. , 2022; Zanchini et al.…”

Section: Methodsmentioning

confidence: 99%

“…In this study, we used ecolabeling brands that are PEFC certified (Program for the Endorsement of Forest Certification). Several studies have noted that in several countries, PEFC certification is an essential measure to attract customers (see for example Cha et al, 2009;Panico et al, 2022;Zanchini et al, 2022). The Authors' university's ethic review board approved the data collection for this research.…”

Section: Research Settingsmentioning

confidence: 99%

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Brand awareness and relationship intention: the moderating role of perceived corporate social responsibility dimensions

Hasudungan¹,

Saragih²

2023

APJML

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PurposeUsing a hierarchical component model conceptualization, this study aims to investigate the moderating role of perceived corporate social responsibility (CSR) dimensions (i.e., economic, environmental and social) on the impact of brand awareness towards consumer relationship intention.Design/methodology/approachThis study used a two-stage disjoint approach of partial least squares structural equation modeling using data from 325 respondents based in a Southeast Asian region. The case of ecolabel brands was chosen as the context of the investigation.FindingsThe results suggest that brand awareness and perceived CSR dimensions positively impact consumer relationship intention. It was also observed that perceived CSR dimensions moderate the relationship between brand awareness and relationship intention. Consumers with more favorable sentiments of economic, environmental and social dimensions as reflected by the firms' CSR programs exhibit a higher degree of relationship intention.Research limitations/implicationsUsing the stakeholder theory as well as the brand value chain framework, this study adds to the literature regarding the significance of perceived CSR dimensions to better build and maintain relationships with the targeted customers of an environmentally friendly product. CSR strategies should be emphasized for relevant companies in terms of the economic, environmental and social aspects. According to this research, customer views about the three CSR initiative characteristics may act as a moderator in the interactions between consumer awareness and relationship intention.Practical implicationsCSR may be utilized in addition to traditional marketing communication to represent the firm's unique value proposition in the market. It is vital to create a CSR program that combines economic, environmental and social factors. Firms may collaborate with various stakeholders to ensure that their CSR initiatives include three elements.Originality/valueThis study adds to the literature on the moderating role of perceived CSR dimensions on the relationship of consumer brand awareness and relationship intention using the theoretical lens of the stakeholder theory and the brand value chain.

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Section: Methodsmentioning

confidence: 99%

Section: Research Settingsmentioning

confidence: 99%

Brand awareness and relationship intention: the moderating role of perceived corporate social responsibility dimensions

Hasudungan¹,

Saragih²

2023

APJML

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“…In regard to Sustainable Forest Management, the certification systems active in Italy are FSC (Forest Stewardship Council, see [197]) and PEFC (Programme for Endorsement of Forest Certification schemes, [198]), which currently cover a total area of approximately 9% of national forest area, according to the RAF preliminary estimates (2019). There are eleven regions with at least one FSC or PEFC certified forest and those with the greatest diffusion of these systems include Trentino-Alto Adige, Friuli-Venezia Giulia, Lombardy, Tuscany and Piedmont (see https://annuario.isprambiente.it/sys_ind/report/html/151, accessed on 23 February 2023).…”

Section: Forestry and The Wood-furniture Supply Chain In The New Chal...mentioning

confidence: 99%

In-between Environmental Sustainability and Economic Viability: An Analysis of the State, Regulations, and Future of Italian Forestry Sector

Lanfredi

Coluzzi

Imbrenda

et al. 2023

Land

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Forest management is a complex topic at the interface between sustainability and the resilience of socioeconomic and environmental systems. The influence of market forces, supranational, country and regional policies, as well as climate change, on forest goods and services, is expected to increase in the near future. Such a complex interplay between economic and environmental forces is common to most European countries. The aim of this study is to operationally delineate and discuss the transition of the environmental sustainability and economic viability of forestry in Italy. This country encompasses the typical Mediterranean ecosystems with broad forest coverage in mountainous and hilly areas, where expanding woodland areas have been observed in the last decades mainly as a consequence of the decline of agropastoral activities, especially in disadvantaged and marginal areas. The consequent increase in wood biomass was frequently conceived as an element of environmental criticality, exposing woods to high vulnerability to wildfires and a consequent reduction in their economic value, possibly exacerbated by local warming. These dynamics usually took place in contexts where only a part of the overall forest heritage was subjected to regular management, despite the efforts made through various policies such as the Constitutional Law 3/2001 and the recent Law on Forests and Forestry Supply Chains. The latter policy tool, enhancing the concept of “active forest management” aimed to establish a sustainable approach to forest resources, leading to a broader forest area for formal planning and controlled harvesting. These dynamics took place in parallel with the inherent expansion in forest certification schemes formally promoting long-term environmental sustainability and a wider spectrum of forest ecosystems. Timber and non-wood materials and products are key elements from the perspective of achieving sustainable (climate-neutral) development in advanced economies.

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“…In the course of the non-blind sensory test (Phase 2), the same questions were asked of the participants in order to highlight possible differences occurring after having been informed by the moderator about the SOStain certification [47].…”

Section: Analysis 3 241 Focus Group (Fg)mentioning

confidence: 99%

Is Environmental Sustainability Also “Economically Efficient”? The Case of the “SOStain” Certification for Sicilian Sparkling Wines

Ingrassia

Chironi

Grasso³

et al. 2022

Sustainability

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The Italian wine industry is strongly committed to sustainability. Among the numerous sustainability certifications and programs implemented in Italy for the wine sector, SOStain is the oldest at the regional level. The SOStain Foundation promotes the voluntary application of a sustainability program, developed in 2010 in Sicily (Southern Italy). The requirements of the SOStain specifications are connected to the new CAP 2023–2027 objectives; therefore, companies preparing for the new challenges of future winemaking might be interested in joining the SOStain Foundation for greening production practices. The objective of this study was to learn producers’ and consumers’ opinions about motivations, real/perceived difficulties, cost, and positive effects of the SOStain certification, as well as their intentions to make ethical choices and their willingness to spend more for a Sicilian sparkling wine with the SOStain certification. A census of producers combined with a consumer survey and focus groups were carried out. Multidimensional scaling was used to discover the polarization of producers’/consumers’ opinions regarding the SOStain certification. The findings highlighted the effect of ethical choices, despite sensory likings, on purchasing intentions and issues related to higher costs of production and market prices. The results highlighted the criticalities of the green transition for wineries and the importance of correct communication through social media.

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Analysing the consumer purchasing behaviour for certified wood products in Italy

Cited by 17 publications

References 44 publications

Brand awareness and relationship intention: the moderating role of perceived corporate social responsibility dimensions

Brand awareness and relationship intention: the moderating role of perceived corporate social responsibility dimensions

In-between Environmental Sustainability and Economic Viability: An Analysis of the State, Regulations, and Future of Italian Forestry Sector

Is Environmental Sustainability Also “Economically Efficient”? The Case of the “SOStain” Certification for Sicilian Sparkling Wines

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