Analysing the failure factors of eco‐friendly home appliances based on a user‐centered approach

Abstract

Pro‐environmental consumption is necessary for sustainable development, but the sales of eco‐friendly products have been limited. In this regard, the present study analyses the failure factors of eco‐friendly product consumption activation from the consumer's perspective, specifically focusing on detergent‐free washing machines, which are representative innovative products of eco‐friendly home appliances. This study analyses: (1) the attitude‐behaviour gap that occurs in the consumer decision‐making process, and (2) the consumer preference with respect to the core attributes. A recursive model considering the decision‐making stage was constructed and a mixed logit model was utilized to analyse the preference for the core attributes. As a result, the product compatibility and transfer of expert information must be secured to reduce the attitude‐behaviour gap. Additionally, washing power is an important attribute for improving product saleability. The analysis framework of this study can be used to establish sustainable policies for activating eco‐friendly products.

Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship

“…Such phenomenon points out the attitude–behavior gap which has long been discussed in previous literature (Gifford & Sussman, 2012; Lutz, 1991; Stern, 2000), including in the domain of pro‐environmental behavior (Aschemann‐Witzel & Niebuhr Aagaard, 2014; Carrus et al, 2008; Chintakayala et al, 2018; Shin et al, 2018), which is simply called the “environmental attitude–behavior gap,” “environmental gap” (Redondo & Puelles, 2017), or “ethical purchasing gap” (Nicholls & Lee, 2006). The fact that attitudes do not always correlate to a subsequent change in behavior can be attributed to a moderator effect (Alwitt & Berger, 1993; Gifford & Nilsson, 2014; Papaoikonomou et al, 2011; Stojanova et al, 2021).…”

“…Green purchase behavior is evolving and is of growing interest to academic and business circles (Cherian & Jacob, 2012; Dangelico et al, 2017). To encourage the adoption of green products which can further link to sustainable consumption (Brown & Kasser, 2005; Park & Lin, 2018; Shin et al, 2018), it is important to identify moderators that can enhance the consistency between attitude and behavior in the consumption of green products. A clear understanding of the interplay between attitude and moderators on the actual green products behavior is useful for green products business and practitioners in their endeavors to develop business and marketing strategies to align with their targeted consumers and to facilitate the consumption of green products which, in turn, encourages the growth of green products and paving ways for sustainable consumption.…”

Systematic Literature Review Of Sustainable Fashion Consumption From 2015 To 2019

“…Environmentally fashion can be described as a fashion involving with an overall process that can maximise the benefits to all wherein minimise the carbon footprint impacts (Joergens, 2006). Based on this systematic review, two studies were focussing on clothing (Khare & Varshneya, 2017;Matthews & Rothenberg, 2017); four studies of general product (Kim et al, 2016;Paparoidamis & Tran, 2019;Saleem et al, 2018;Shin et al, 2018); three studies of luxury items (Ali et al, 2019;Fiore et al, 2017;Han et al, 2019), while nine studies were focussing on cosmetics (Ahmad & Omar, 2018;Amos et al, 2019;Baden & Prasad, 2016;Chin et al, 2018;Ghazali et al, 2017;Hsu et al, 2017;Kahraman & Kazançoğlu, 2019;Ndichu & Upadhyaya, 2019;Pudaruth et al, 2015;). Past research by Khare and Varshneya (2017) show that relatives and friends are not important drivers in influencing the organic clothing purchase decisions of youths in India.…”

“…However, another research initiative by Shin et al (2018) showed a negative relationship of ecoconsciousness among customers in dealing to purchase the detergent-free washing machines. Moving to green luxury products, several previous studies showed that consumers are started to put their attention on the concept of environmentally friendly and sustainable luxury involving wine, automobile and airplane services (Ali et al, 2019;Fiore et al, 2017;Han et al, 2019).…”

Consumption in the Circular Economy: Learning from Our Mistakes

“…Therefore, the focus could be understood as more environmental than social or economic, in which case, these two conceptions of green consumption lack coherence. However, the meaning of PECB, has been shifting towards that of SCB in recent years as can be seen in the work by [32,[122][123][124][125]. If this was to be taken into account in the comparison of I1 and I2, then the overlap between "green" and "sustainable" becomes even more clear.…”