“…In creating a priori categories to examine for gender-specific descriptors in Internet media coverage of college basketball, this content analysis followed some of the procedures employed by previous sport media researchers (Harris & Clayton, 2002;Lumpkin & Williams, 1991;Vincent, Pedersen, Whisenant, & Massey, 2007). The text of articles was coded for the following descriptive categories: (1) physical appearance, sexuality, attire; (2) athletic prowess, strength; (3) athletic weaknesses, limitations; (4) positive skill level, accomplishments; (5) negative skill level, failures; (6) family role, personal relationships; (7) psychological strengths, emotional strengths; (8) psychological weaknesses, emotional weakness; (9) humor.…”