Analysis Effect of Environmental Orientation and Organizational Innovation on Environmental Talent Development and Performance

Abstract

Developing environmental strategies in the business provides an advantage for businesses to gain competitive advantage. It is also seen that these environmental orientations of enterprises provide performance advantages in today's competitive environment. In this sense, the concepts of environmental orientation, organizational innovation, environmental capability, environmental performance, market performance, financial performance and perceived quality are examined in the project and it is aimed to investigate the effects of these concepts on each other. The main body of the study consists of production enterprises operating in Erzurum. Convenience sampling method was used as the sampling method. According to the information received from the Chamber of Commerce and Industry, it has been determined that there are 138 production enterprises in Erzurum. In this sense, 98 questionnaire forms collected from businesses that accepted to fill out the questionnaire were evaluated. The collected data were analyzed with the help of SPSS 20.0 package program.