2023
DOI: 10.2478/amns.2023.2.01477
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Analysis of Consumer Perceived Needs of Fiber Arts and Crafts in the Internet Era with Perceptual Engineering as an Orientation

Na Wang,
Sazrinee Zainal Abidin,
Nazlina Shaari
et al.

Abstract: Starting from the construction of the perceptual engineering model, this paper gives the research objective of consumer perceived demand for fiber art handicrafts in the Internet era and designs the corresponding perceived SD scale according to consumer perceived demand. Factor analysis, the results show that for embroidery handicrafts, more attention is placed on grad in consumer perceived needs, with a factor loading eigenvalue of 4.647, and the grade variability of embroidery handicrafts is 27.336%. The con… Show more

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