Analysis of Continuous Intention to Use Smart-phone Games and Factors Influencing User Satisfaction

Abstract

This paper analyzed continuous intention to use smart-phone games and investigated factors influencing user satisfaction. It suggested the research model, which had a Cronbach's α value of 0.7 and above, and so its reliability was secured. In order to verify validity of the model, we carried out the exploratory factor analysis and found that 6 factors were extracted. The path analysis based on the structural equation modeling was used to test the research hypotheses and we got the results as follows. Among 6 factors the social value, the functional value, and the personal value statistically affected user satisfaction at the 5% significant level. But, the hedonistic value showed no significant effect on the user satisfaction. In addition, the user satisfaction statistically affected the continuous intention to use smart-phone games at the 5% significant level.