Analysis of efficiency and performance of global retail supply chains using integrated fuzzy SWARA and fuzzy EATWOS methods

Abstract

The current paper aims to fill the two severe and significant gaps in the literature related to global retail chains. First, it presents the criteria set identified by performing comprehensive fieldwork together with experts highly experienced and have extensive knowledge of the retailing industry and a detailed literature review. Secondly, it proposes a robust, applicable, and powerful novel integrated MCDM framework dealing with many complicated uncertainties. As one of the significant practical and managerial implications, the current paper highlights the significance of sustainable retailing operations to better global retail chains. After the proposed model was implemented, a comprehensive sensitivity analysis was performed to test the validation of the model and its obtained results. According to the validation test results, A12 Walmart&ASDA has remained the best option for all scenarios. It has been observed that there are slight changes that did not change the overall results in the ranking performance of some decision alternatives. As a result, the analysis results prove that the proposed integrated fuzzy approach can be applied to solve highly complex decision-making problems encountered in various fields and the retailing industry.

Assessing educational methods for tomorrow's supply chain leaders with the integration of skill development priorities: a fuzzy decision-making approach

“…The main advantage of this decision-making method is that the weight values of criteria are based on decision-makers' priorities from the first to the last. Its extension in fuzzy form has been found in several studies (Görçün et al. , 2022; Ulutaş et al.…”

“…The main advantage of this decision-making method is that the weight values of criteria are based on decision-makers' priorities from the first to the last. Its extension in fuzzy form has been found in several studies (G€ orç€ un et al, 2022;Ulutas ¸et al, 2020). The successful application of this method in the fuzzy form to date has also encouraged decision-makers to use linguistic variables to diminish the uncertainty and vagueness of the importance of criteria, which is one of the main contributions of this study.…”

Comparative Analysis of the Trade Performance of the Countries of the European Union, Serbia and Bosnia and Herzegovina - Empirical Approach

“…By the way, the importance of applying different methods in the analysis of the efficiency of electronic commerce is multiple. In the literature, considerable attention has been devoted to the analysis of the efficiency and performance of global retail chains using the integrated fuzzy SWARA and fuzzy EATWOS methods (Görçün et al, 2022). A separate study analyzed the efficiency and marketing growth of retail food companies (Harangi-Rákos & Fenyves, 2021).…”